Why Your Brand Needs Public Relations: Christine Haas - Christine Haas Media
The use of Public Relations can provide invaluable benefits to businesses in the digital age. From controlling the narrative and building trust and credibility with their target audience, to responding to and managing unexpected events, PR is essential for businesses to reach wider audiences and establish positive reputations. However, it is important to avoid Pay to Play PR, as this practice does not provide genuine or authentic results. Instead, companies should focus on utilizing PR and Media Placement to ensure their message is communicated correctly. PR Crisis Management is a specialized field that is essential for businesses to anticipate potential crises, develop strategies to mitigate their effects, and respond quickly to any issues that arise. Ultimately, PR is an invaluable tool for businesses to build trust and credibility with their target audience.
Episode Outline:
(00:00:05) Public Relations Benefits
(00:04:34) Pay to Play PR
(00:08:31) PR and Media Placement
(00:12:15) PR Crisis Management
Quotes:
(00:03:53) And so I tell my clients, it's what you do with your placement that matters. So maybe you get on GMA, maybe you get on CBS, Austin, whatever it is, you have got to put it in front of where your people or your potential clients are.
(00:05:51) It really bothers me because I see people trying to brand themselves and put that out there, and they understand the power. But a lot of people, I can't even tell you how many high-level executives don't realize that they're being paid to play placement. They don't understand it. It's not real news.
(00:11:50) Ultimately, what we try to do is help people understand their right pitch for the media and then go from there.
(00:14:17) But again, we use it now to help people get their brand out there and their message out there, but protect them as much as possible, too.
Social Post:
Are you looking for a podcast that will help you understand the world of PR? Look no further than Beyond The Story! We discuss the power of earned media, the dangers of pay to play PR, and how to make sure you're searchable on chat, GPT, and other platforms. Tune in to hear our conversation about the amazing amount of pay to play PR and how it makes our industry look terrible. Don't miss out on this episode! #BeyondTheStory #PR #EarnedMedia
Are you looking for an expert's perspective on how to protect your brand and get the most out of media exposure? Look no further than Beyond The Story! Our latest episode features Sebastian Rusk, a PR expert who helps clients understand their right pitch for the media and then go from there. He also provides crisis management and media training to help minimize damage. Tune in to hear his advice and learn how to make the most of your media exposure! #BeyondTheStory #PRExpert #MediaExposure
Are you looking for a podcast that will help you understand the importance of PR and crisis management? Look no further than Beyond The Story! In this episode, Sebastian Rusk and Christine Haas discuss the importance of PR and crisis management for brands, especially larger ones. They also talk about how social media can be used to protect a brand's reputation and how to prevent crises from happening in the first place. Tune in to hear more about this fascinating topic! #BeyondTheStory #PR #CrisisManagement
Blog Post:
PR and media relations are more important than ever in the digital age. With the rise of AI and mobile devices, it is critical for brands to get their message out there in order to build trust and credibility. Sebastian Ross and Christine Haas, hosts of the Beyond the Story podcast, recently discussed the importance of PR and media relations in the digital age.
Christine, a former news anchor and investigative reporter, has been in the business for 15 years and now runs her own PR firm. She discussed the power of media placements and how it can be used to build trust and credibility for a brand. She also discussed the issue of pay to play PR and how it can damage a brand's reputation.
Christine mentioned that social media and political fights can lead to a brand being connected to a crisis. She gave an example of a company in Austin, Texas that had a customer enter with a gun, which was caught on camera and went viral. To protect a brand from negative media attention, Christine suggests preventative training for teams to understand and protect the rules of the company.
Sebastian mentioned that Christine has parlayed her experience into what she loves to do now, which is helping people get their brand and message out there while protecting them. Her websites, christinehoss.com and pitchwithperfection.com, are great resources for those looking to get their message out there.
In addition to media placements, Sebastian's agency helps people achieve the right story pitch, learn the pitch, pitch the media, and use that media exposure to build their own brand and get more clients. The agency also does crisis management and media training.
Sebastian mentioned that it is essential to protect a brand from damaging it with "pay for play" media placements. He also mentioned that the Hollywood actors' strike is creating an opportunity for influencers to have more opportunities.
The key takeaway from this conversation is that it is important to get your brand messaging right and get out there in the media. People are consuming everything on their mobile devices, so it is important to put media placements in front of potential clients or followers. It is also important to be aware of the issue of pay to play PR and to focus on getting really good at a podcast before swinging for the fences.
At the end of the day, it is essential to protect a brand from negative media attention. Christine and Sebastian's conversation is a great reminder of the importance of PR and media relations in the digital age.
Social Links:
Connect with Sebastian Rusk:
Connect with Christine Haas:
Other Materials
These materials help you promote your podcast. Quotes can be used for audio & video grams or quote cards. Blog and social posts will help your website and social media presence.
Listen On
