What It REALLY Takes To Build A Personal Brand That Changes Your Life

This is the Beyond the Story podcast, a show that goes way beyond the story. And now, Sebastian Rusk Amy Landino is in the building, ladies and gentlemen.

Sebastian Rusk

Happy to be here. Sebastian, what's up?

Amy Landino

You are. My goodness, it's so good to see your face again. And we had a little catch-up session in here before the interview, and the world keeps getting smaller and smaller and smaller. Of course, we reconnect because we're in the same mastermind with the great Dan Martell.

Sebastian Rusk

No, the world only gets smaller when you're surrounding yourself with the dopest people. I think it says something about us that we are running into each other in the circles that we are. That's what gets me excited about it. And that's why I'm so excited we're chatting again.

Amy Landino

It is. When I try to think about Yeah, I would say my past social media life on there. Like, there's a few people that you remember from the early days, and you're one of them. There's like three people that I think of back in the, J.Bear, you, and like, Mari Smith. I don't know what she's up to these days.

Oh, what good company.

I was... But when I first started, my first podcast, Blog Talk Radio, you know, and Social Fresh, that whole world. And I'm grateful for those days. I'm grateful that they're over, but I'm grateful.

They had to happen for us to be here today. We had to be in that early social media marketing crew to be on the edge of what we knew to now understand where to go. Now everybody wants social media advice, but it's more of a holistic brand presentation, credibility play. It's not like social media hacks anymore. It's a whole conversation. because of our history, we can present the best solutions for people and just like be better versions of our brands ourselves.

Yeah. I mean, am I the only one that's triggered because everyone is now paying attention to content and social media when I feel like I've, you know, been, been evangelizing this since 2010, you were a few years before me. Um, and it's,

Well, every three years, someone comes to me and goes, wow, you were really ahead of the YouTube thing. I'm like, okay, you guys, it's been almost 20 years now. You keep doing this thing where you think YouTube died and then came back, and it's like, dude.

I met Social Sexy Savvy. Savvy, what was it?

Savvy, Sexy, Social. Wow, you get early points here.

What's up, Socials? I love that. I'm like, she's got her people named and everything, and like, she's got it.

Those days were so easy.

Is that channel still around?

Yeah, that's the channel today. It's AmyTV. If you go back, youtube.com slash AmyTV, and you reorganize the videos, oldest to newest, you can get a whole bunch of savvy, sexy, social in your face.

Amazing. Yeah, I kind of archived. Well, so I got social plus TV still out there.

Don't lean into the sexy when I say that. It's not what you think it is.

I always thought that was interesting too, because you have this, you always had, with that aspect of the brand, was always just this, innocent, bubbly, funny, informative, smart approach.

It wasn't necessarily- Yeah, I'm pretty buttoned up. Like, I'm not like, you know, whatever sexy means to whoever, I don't know. The idea behind that was, I'm gonna post three days a week, Savvy Tuesday, Sexy Wednesday, Social Thursday. So Savvy was a very, like, more strategic day. Sexy was like, how do you take your crappy job and turn it into interesting content? And then Social Thursday was like more of like a social hack. So I kind of trick you with the name a little bit. Turns out the algorithm didn't like it that much. As soon as I changed it from Savvy Sexy Social to Amy Landino and Amy TV, it was like, YouTube was like, here's a whole bunch of views. You're awesome. I was like, okay, sorry. I didn't know it was a bad word.

I remember, I remember the summer that you and, Your husband, I don't know, met or got introduced by Sue Whaternuts.

She didn't introduce us. She was a big part of that the early days.

But you guys went to an event together.

My dear friend. Here's what happened. Let me think. Do you remember Brian Fanzo? Of course. Brian Fanzo introduced us. So he saw me speak at Social Media Marketing World 2015. He went back to his computer to blab. or Google Hangouts, I think. Let Your Google Hangout, I think, was their show at the time. And he was like, Vincenzo, you have to know this girl, Amy. She fine and also she's really smart. You should have her on your show. And so we got introduced to talk to each other on Vin's show. I was like a guest on his show. Yes. I don't know if Blab was out yet or it was like right at that time. And then I was on his show and I was pitching Savvy Sexy Social Live, which was my traveling workshop. And my first one, First one was in New York, I think. Maybe San Diego was first. I don't remember. New York was first. And I was like, you should come and you should buy a ticket. And he was like, OK. And so Vin came to my workshop. That was it. He brought a girl. I was not interested in him. He was the only guy at my workshop, and he brought a girl. It wasn't like there was something going on. And then I went to the Philippines. I spoke at Tropical Think Tank, Chris Ducker's event. And then after that, I continued my workshop. We met up again in San Diego at Social Media Day, because he was working with somebody else in the industry at that event. And that's where we hit it off. Later, we ended up going to Cape Cod and hanging out at Sue's house. Sue was part of the friendship. Periscope Live, we had a show, Scope Past Sunday. So, the three of us did Scope Past Sunday. Sue was a big part of it, but she didn't introduce us.

Yeah, because I remember Vin and I met around those Blab days. And I remember our... bro conversations and when he was just like, I'm just, I think I'm ready to like settle down and like find like a girlfriend and like. I just ended a relationship and I'm like, you know, this whole life. And I remember those days like, and I'm thinking, yeah, you settled down. Are you crazy? And then, yeah. Speaking of fans though, gosh, I haven't talked to that kid in a couple of years. I saw him a couple of years ago here in Miami. Um, I got to text that boy and I seen him pop up recently. So, um, he has a yellow Tesla now I'm so shocked. Um, Yeah, yeah.

We had to get one to match the hat. So at least he stays on brand. He stays on brand.

Yeah. So you guys had a podcast for a hot minute.

Yeah, we did. And it was so poorly timed. We were going to start a show, and we did for a little bit. And it was called Just Try It. And I think that's what it was called. God, it was so short-lived. Because my brother passed away right when we were going to launch it. we just had to delay things and delay things. And then we did get it live and we still, we wanted it to be so much bigger than it actually was. It was just the timing ended up being horrible.

I want to say, I want to say that that's when my wheels started to spin on how do I get the fuck out of the social media world and still stay in it while podcasting, I've been inconsistent with it. but I'm good at it and my friends are doing it. So I want to say that's where the wheels started to spin. I remember one specific episode. I don't know how many of you guys did. It wasn't a bunch, but it was about LinkedIn. And you guys talked about how powerful LinkedIn was. and then what other platform can you go, leave a comment where it actually becomes content, go look at somebody else's profile, it sends them an email, it allows you to connect with them just that much easier, and then when you post something, you can go back, and I still do it to this day, every single day, you can go back 24 hours later and you can like your own post and put it back in the algorithm. I learned that from you guys, so.

You just reminded me of something I know. I literally forgot about that because it's so true. Like just every platform has its little tricks. It does. We probably have to credit Fanzo for that one. I don't even remember that information. That's amazing. For sure. I'm so excited that that works for you.

Yes. Yeah. Fanzo was one of the back in the day homies too, when I mentioned like the people that really stick in my mind. But it's funny that you guys still stick in my mind because you guys are still friends to this day. So it's, you know.

Well, staying power is the damnedest thing, you know. If you just don't give up, if you just don't give up, you can't fail. Actually, me and Fanzo are probably great examples of people who've failed many, I'm not calling him out, I just mean like, you are going to fail a million times if you just refuse to give up, because you can't get it right all the time. And the amount of perfectionism I had for so many years, where if I had a grammar mistake online, I lost sleep over it. I've come very, very far, but that's just because your skin gets so much thicker as you just have staying power and you just refuse to stop. If you really care about the person that you're helping that much, you have no reason to quit. They still need you even when you mess up. And so that's why I'm still here at least. I don't know.

I don't know about you. I've tried. damnedest to give up and it just doesn't work.

Isn't it crazy? The idea of stopping.

I'm like, I'm, and then I'm like, are you kidding? Like you haven't had a job in 25 years. You are unemployable.

What makes you think you're going to go? I tell everyone all the time. I'm unemployable. Don't even.

Yeah. We're not doing that. I mean, there is people like, so what do you do? Like I do what I want, when I want, where I want, with who I want, whenever I want.

And I don't make money at it.

Yes.

I don't work.

So I start, I don't, I don't start before 10 and I'm done by three every day. So that's my non-negotiable. That's just, that's just how it's at.

But I also think that I just enrolled my going on three-year-old into private school. Why? Because I don't want her in daycare. I want her to have an edge on education. Even if we only try it out for a year and we don't like private school, that's fine. She's going to get an edge on education. Do you know what happens? I have to pick her up every day at 315. I can do that because I design my work around my life and I'm not going to say, oh, she can't go and have a better education this early on when she's absorbing everything. She can't have a better education right now because I have to work till five. I don't. And telling yourself that story is the reason why you stay stuck in certain situations. I just had to move up my coaching call. I was like, wow, we can't do Thursdays at three anymore. So effective next month, they're going to be one o'clock because in a few months, I'm going to be picking my kid up at 315. It's got to work. It all has to work. for me. I wake up every day. I have to answer to myself. I am the boss. And so it has to work for me. I don't think enough people realize they get to make the rules and they get to follow their own rules.

Get to keywords here. If you're listening, you should be because it's a podcast. You don't have to do shit. Just so you know, we're going to set the record straight real quick here. You don't have to do anything. We get to do everything. And I love that you, I spent 18 years raising my daughter by myself and I used to think they were the longest heart. Good Lord. You aren't kidding me. Um, but I, I, most days, you know, my mother would say, you know, embrace these days cause they fly by and I'm like, yeah, right. Are you here? You know, and thank God, My sister was there to help me out and I had a great support system as well, but it always felt like, and I remember a quote, my grandmother used to say that the days drag on, but the years fly by. And it was so true. And now she's, she'll be 24 in a few weeks. That's crazy town to say. And I cried for a week straight when she left for college. She didn't, she didn't shed one tear. And I look back now on the days of, after school pickups and school stuff and the logistics.

I can't wait for that stuff. Listen, my two girls are almost exactly two years apart. So even this morning, Apple, they just know how to get you with their photo flashbacks. So I'm looking at pictures of my going on three year old when she was the age that my going on one-year-old is right now. And I'm like, oh my gosh, they look the same. And I even go, oh my gosh, Bianca's eating eggs. Why have I not made Sienna eggs yet? She's totally capable of eating eggs. I'm sitting here, I'm like, oh my God, this is going so fast. That's why I've insisted on, I can't just go get a job because I give up. I'm too excited about the fact that I got to spend the entire first year 100%. with both girls. And that's only possible by me getting a little bit of help, really, really being diligent on teaching them how to take a nap well. And then only recently, I've gotten two full-time days with my mother-in-law's help. so that I could just have some focus time, but I've gotten to keep her home with me to this level, and that's what feels good to me. Now I like sending them to a place where they can play with other kids and get socialized so that they don't turn into the hermit that was me for a very long time. And that's a good thing. But I get so excited about the fact that I get to be more in their life, not they're gone from seven to five. If I don't want that, that doesn't have to be the case. We can make it work the way we want it to work. That's so exciting to me. And people are not so excited about how they can make their life something they actually want so that they can puzzle piece the work into it. It's never going to be perfect, but it is definitely possible.

Yeah. It's almost like reverse engineering the entire process based on what you want versus what you think you have to do on there. I just think that that's so vital. Of course, everything in retrospect is like, oh yeah, like now you look back on it as well. But hey, listen.

You didn't have the same people and resources and access to information when you were raising your daughter in those early days too. it is hindsight, it's 2020. And so if you have it, then freaking do it. If you have the information.

Yes. Leverage it. What was the post that you did yesterday that you and I said something before we started recording? Let's talk about that.

You told me about a conversation you had with someone else. This is what I said on my video, and I was like, oh my gosh, you just repeated my video back to me, but maybe we can take it a step further. You're on this island, okay? If you are providing solutions to people, you are on this island. This island is just wonderful. It's magical. You want people to come hang out with you on it. You're enjoying it. Take self-employment, for example, or like a really successful podcast. You are on successful podcast island and your clients are on a different island. They're over here and things aren't as good over there. Things are not working over there. Things aren't clicking over there. They may not have this magic touch that happens to have been bestowed upon your island. Social media content is the bridge. But what I'm noticing, we didn't get this far, but you told me that much. And I was like, whoa, I literally said that to Instagram yesterday. The bridge is content. Now, people who have not started working with me yet have figured that much out. They're putting the planks down on the bridge and they're making the content. Here's a video, here's a video, here's a video, here's a video. And they're just standing on their bridge. Like, look how great my bridge is. Who cares? It's a bridge. The bridge is supposed to be to take you to opportunity. If I don't even see you hanging out on your dope island, then why are you on the bridge? You just think these people over here are going to like your bridge and come over to it. They might. They might be like, that is a nice bridge. They're checking out your free content. You still have to literally handhold them and bring them across. It is called the sales process. It is called nurturing. It is called come and experience it for yourself and realize that life doesn't have to be that way. That's what I'm constantly working on with my clients, this whole like make the rules thing. You see everyone's building their bridges, but people just stay on them and they're getting their life's fulfillment out of the bridge. But that's not what it's supposed to be. That's where you see people burn out. They're burning out because they think their whole job is to make content. No, it's not. Your job is to love your life so much that you can't help but spread the news to everyone else of how awesome it could be. the content bridges that gap, you have to still take them on a tour and bring them over so that they will be like, oh yeah, I want to be a part of your world. What do I have to do to stay on this side of the bridge? That's what I was trying to tell you earlier.

I love that. I was telling the story of me not having my thing, trying to figure out my thing back in 2014, 2015. Like, I'm like, there's gotta be more than, you know, a bow tie and a bubbly personality. And I, cause I didn't have a thing. And Ryan Dice, the great Ryan Dice said, pulled out an XO marker and drew this example of when you can build this bridge between you and someone who has a problem and you have the solution, you figured out what your thing is. And it took me like, been over three or four years to figure out my thing is podcasting and that's the main core of it. Little did I know my entire journey would be parlayed into helping people do exactly what I did, which has radically changed my life and my business because of the podcast, but that was just the vehicle. But you know, it's going to take as long as it's going to take.

So I'm an, I'm going to interview you. How did you find out it was your thing? How did you know?

So I got done with some deep work in 2016. It took like half the year off. I met a girl on a dating app. She introduces me to a course, completely resistant to the course. She finally got me through the doors, broke up with me in the middle of the course. Clearly her job was to get me in those doors.

You need this and I'm out.

Yeah, yeah, yeah. Cause I'd done Tony Robbins, Landmark Forum, but I didn't do shit with anything. This course was a, was a hybrid of, The Landmark Forum and Tony Robbins. Fortunately, it's not around anymore, but it was enough for me to go through this eight days, one long weekend, and then the second part was five days, and just figure out what's going on. And, you know, Personal Development 101 is like the story we've been telling ourselves and what really actually happened, and then we confuse it together, then we start living our lives according to it, then we start enrolling other people into a story that isn't even fucking true.

And also, who cares what actually happened?

Right. That's the biggest part. Exactly. It doesn't matter. So once I got through that program, I came out and I defined who I was as Sebastian Rusk. And people kept saying, Sebastian, when you step into your power, it's all gonna change. I'm like, I'm in my power. No, I wasn't. After that, I was.

Yeah, you don't know what that phrase means until you actually have taken it.

Well, they made us take like, it was like markers and a big fricking, you know, X, like those, you know, charts, you know, and write down in four words who you are. And I was like, give me the fucking marker. And I'm like, I'm a powerful, lovable, authentic leader. Yes, you are. And it didn't resonate at the time. But I did a podcast interview in Las Vegas last week, and I told the same story. And the guy said, so after all of this, who are you now? And I said, I'm a powerful, lovable, authentic leader. He said, yes, you are. And I said, I help people radically change their life and their business. by starting a podcast, but the podcast is just the vehicle. What we get to do in the process is the whole deal. So when I got done with that course, I like dusted myself off. I lived on like a line of credit that year. I barely did any work. I was sick of the work that I was doing. And I'm like, all right, we got to get back in the game. Let's go rent a coworking desk. So I did that. ran into a friend of mine that I met at a speaking gig at the, at the back, um, booth, we were both getting mic'd up and she was like my business buddy where we like flirt at these events. And that was like the end of it. But she's like, I have an internet radio show. And I'm like, what's that? And she tried to explain it and I didn't get it. And I said, you know, you, you, you could start a podcast. And she's like, really? I mean, I don't know much about podcasting. Come on. I'm on my way out. Walk me down to my car. I'm like, okay, cool. So I walk her down to her car. I remember like it was yesterday because she poked me in my chest and she goes, you should create a solution to help people start a podcast. And I go, boom, antennas up. I'm like, I'll call you later. Let's grab a drink this week. And I went back upstairs. I took out two sheets of paper and a pencil and I wrote out the podcast launch lab is a turnkey podcast launch solution to take business owners and entrepreneurs from idea iTunes in 90 days or less with our proven podcast launch solution. It's going to do boom, boom, boom, boom, boom, boom, boom. And I literally have not looked back since.

That's so awesome. But it's so important that people hear something. It is just the vehicle for the real work that we're doing with people. Everybody loves to lean into the big, deep work. I just had a workshop with my clients in January, and it was just like, But like, why do they need to watch this video? And it's like, because they need to know that it's all on them. It's their fault that things aren't better. And I was like, so that's the broccoli. We're gonna need some cake. You gotta put the broccoli in the cake. Nobody's ready to be okay with it all being their fault yet. So you gotta get them there. And so how are we packaging this? So just remembering that everything needs packaging. Everything needs a vehicle. And the fact that also it's really exciting, because I can tell, like, in your movements. It's like, can't wait to start this podcast for my clients because that makes it feel less like work for you and more like you're giving them a package for their message. That's the big thing.

Well, the payoff though, I got a text yesterday. Um, actually it's been a big week from, from clients texting me with, with wins. Um, One guy goes, I just got done with another podcast interview. He does retail point of sale, everything up until swiping the card, hardware reward systems, everything. He started the podcast to interview retail locations and get their business. He goes, just hung up with a guy, uh, just got done with another podcast interview. Um, and he just signed on for $40,000. He's made $190,000 in 15 months just interviewing people he wants to do business with.

Type that testimonial up, Tate. Type it up. Type it up. Where's the ROI on that? Hello?

Did a whole post on it. I'm like, interview people that you want to do. So that's what I've defined, Amy, is start a podcast to interview people you want to do business with and you want to build a relationship with. get your content game in check and consistent because of the podcast, micro content. And then the third is become a better communicator. Get over that. I can't talk on camera. I can't be in front of a microphone. And then that's also attached to who do you get to become? So my tagline and posing question, which I was asked some 15 years ago when I woke up and got into digital game, which was who's missing out because you're not showing up. and that's the first, I open all my talks with that, I open all my first coaching calls with all of that, and that polarizes people's thought process, because it's very thought-provoking, and it stays in their head, and they're like, wait a second, it's not just about me, you know? Absolutely, absolutely, I love that. So good. We're just getting started over here, you know? 15 years in, so just getting started.

It's wonderful.

Yes, it is.

You'll stay young forever like this.

Oh, I'm 46 feeling 26, let's go. As we wrap up here, I want to talk about this. Another thing that you and I have been doing for a very long time, but everybody seems to want to do now, everyone wants to be a speaker. Everyone wants to write a book and be a speaker. And I'm standing my ground on the fact that every time someone hits me up, and it happens a lot, and I'm sure it does to you as well, how do you become a speaker? How do you start speaking?

And my immediate response is- People don't like the answer to this. People don't like the answer to this. Let me tell you how, how do you become a speaker?

Speak.

Speak.

Who are you talking to?

Do you understand that I was getting, the only reason why I became a speaker is yes, because I was asked, but I wasn't asked while I was hard at work at my widget making world. No one knew who I was until I started speaking to the world. I was being asked to be on stages, even though I was talking to a camera alone with a bedroom behind me, by the way, I was very unsophisticated, and somehow, That indicated to people that they should hire me to stand in front of a crowd of hundreds to thousands of people to talk. There are two very different things, but the fact that I was communicating thoughts coherently must've been enough. And it was on brand with what they wanted to be discussed at the event, and that's how I became a speaker. And then when I wanted to do more speaking, guess what I did? More speaking. So basically in 2015, I created my own workshop. That was five stages that I got on. I did a tour of different cities. Then I said, I want to speak at your event. I'll come. How far? Edinburgh? I guess that's far. That's fine. I'll be there. That's fine. And I went everywhere. I went to the Philippines. Anyone who would have me, anyone who invited me, I said yes for a year straight. I probably spoke on 16 stages that year. And it cost a shitload of money, a lot. It cost a lot of money. I was a very legitimate keynote speaker after that because I just kept going all in on it. And then I was picked up by an agency and I kept doing the thing. You become a speaker when you take it seriously. You become a serious media personality when you take it seriously. You become an entrepreneur when you take it seriously. Literally everything. If you want it, get in the total and complete energy of it, create the trailer. offer to go to every college. I tell you what, I bet you can find a professor who doesn't want to do their job today. You can go speak in front of their students. I've seen it done a million times. I've done it a million times. Go speak to the chamber, go speak to the local small business development center. That was actually my first gig ever. I wasn't ready to be a speaker. It was a small business development center. They found me too, because I was just talking. And this industry right now is not paying well if you have nothing in terms of credibility. They want the New York Times bestselling authors. They want the people who've been on a million stages across the world. And if you put butts in seats, they want you. But the budgets are different since COVID. So you have to be more willing. The real question is, why do you want to be a speaker? What is this going to do for you? Because if you want to make more money, there's way easier ways to the point where I'm not even doing as much speaking because I'm like, I'd rather hang out with my one three-year-old and my husband and make money in my chair.

Yeah. Or virtual talks.

Virtual talks are great, too. I'm a part of a community called Thinkers1, and they will put you out there as a keynote speaker for corporations who want to hire somebody for a 15 to 20 minute talk. And it's way more in their budget that they can allocate more quickly in departments. And that's been a great opportunity too, because now I don't have to get on a plane. I don't have to do a full fee virtual talk and I get my reps in. There are so many ways to do this. If you want to speak, here's my challenge to you. Post a video every single day on Instagram. I dare you to just talk to the camera for your stories every day. To go a step further, do a live stream. To me, I think the magic from a speaker is when they have no fear taking Q&A from a live crowd. Because it can go awry really quickly. I just had a Q&A session last July that was like messy from a recording standpoint, but it was still a super valuable conversation for the people who asked me questions. When you are so clear on what you do that you can take those questions and not be scared, you can speak.

Yeah. Let's not forget Rotary Clubs.

Oh yeah, rotaries, I knew I forgot one. I knew I forgot a classic. Toastmasters, rotary, what else can I get?

I'm like a soapbox in your backyard. Yeah, listen, whenever I've been there, done that, and I am grateful for it all. Do you know what?

If you have a business and you have a brick and mortar and you want to be a speaker, Set up a little stage and some chairs at your business and invite people to listen to you for free. Set cameras up, practice, watch yourself back. Anyone who has an actual location to go to, that's impressive. As a matter of fact, eagle eye anyone's speaker reel and make sure there's a real audience in the video, because a lot of people will fake a speaking engagement and just shoot themselves on a stage. You want to see if somebody's really done it. Put an audience in front of the trolls.

Really important. Yeah. The trolls get me on Instagram all the time. They're like, the guy's talking to nobody. I know.

It's so funny. They're like, do you ever fake? They think this is fake a lot of times, because I'll film myself talking to a microphone. I guess a lot of people fake that. No, I just literally have calls all the time. I don't fake talking to a microphone ever.

I also think that they hate us because they ain't us. I mean, that's just- Exactly.

And guess what? No shame. If you do that, at least you're doing something. At least you're practicing. There's always somebody to talk to. And filming yourself talking to someone is going to sound a lot better in the final version of a repurposed video than if you were faking it?

Well, my daughter's stuffed animals worked incredibly well back in the day.

That's also an option.

I mean, that was totally a great audience.

Did the jokes land with them?

They did. Let me tell you something. That comedy, that was... I started doing comedy because I was terrified of it, and that was a conflict for me because I can go deliver a keynote or emcee an event with 10,000 people, no problem, but 50 drunk people? No way. So we did it, and turns out I'm funny sometimes, so here we are. I love that video. So where can people find you, and what do you do to help people?

I keep forgetting I have to say, come hang out with me somewhere, because I just talk to people on these podcasts, and then I forget I'm supposed to actually direct people. I want you to come hang out with me on Instagram, but I'll give you a good reason. Everybody thinks I'm super cool right now because I made this video about the fake assistant. If you are thinking about becoming a speaker, if you like this advice, I highly recommend you get a fake assistant and have your fake assistant handle all of your relations over email for negotiating. Oh, hey, Sebastian really wants to come and speak at your event. This is really Sebastian typing this. A fake assistant is a great way to start setting boundaries. And I found footage of Hugh Grant and Lady Gaga both saying that they did this early in their career. So now I'm no longer somebody out of integrity giving this advice. I'm now highly credible. So I highly recommend you check out the videos and I have a full playbook, including a template for how you can make sure you leverage your fake assistant to make you more money than you're making in your business right now. So just DM me playbook on Instagram. You'll find me Amy Landino. I've got a hundred thousand followers. It's hard to miss. So just DM me. You'll get that for free. And that's where I hang out.

Let's go. We're going to include a link to her Instagram in the show notes. That's the description of this podcast episode, in case you're wondering what the hell a show note is. Amy Lantino, so great to see your face, to catch up, to get you on the show. I've always loved what you've been up to. I always love the work that you do and how you show up in this world. It is my privilege to not only call you a friend, be associated with you and run in the same circle. So please continue to let that light shine. Tell that wonderful husband of yours, hello. And I look forward to seeing you guys in real life one of these days.

Absolutely. And Sebastian, I'm going to take one second to just give you some flowers because you and I have always been friends for a long time, but not like the closest, just like acquaintances. And I want you to know that every ounce of who I observed of you before, that energy was always so great. but I can tell what inner work you have done since the back in the old days and I feel it in your soul and you are just like somebody I can't wait to be more close to and in our circles. Like you are an awesome person and thank you for having me on and just, I'm so excited for your future.

Wow. Come on. I'm listening. You aren't making me, I got something in my eye. I got something in my eye. Any final thoughts? I have that effect on people. Yes, you do.

No, that's my final thought. Sebastian's the bomb. That's my final thought.

I beg to differ, because Amy Landino is TheBomb.com. Thanks so much, my friend. I'll see you soon. Thank you. Until next time, friends. Thanks so much for tuning into this episode of the Beyond the Story podcast. We sure do appreciate it. If you haven't done so already, make sure you're subscribed to the show. This way you'll get updates as new episodes become available. If you feel so inclined, please leave us a review. We sure do appreciate it. Signing off from the podcast, launchlab.com studios. We'll talk to you next time.