Unleashing Cryptoys - The Next-Gen Digital Collectibles Revolutionizing the Blockchain World: William Weinraub - OnChain Studios
Get ready for an exciting episode of Beyond The Story with your host, Sebastian Rusk. In today's podcast, Sebastian welcomes the guest, William Weinraub, the founder of On Chain Studios. The two discuss the creation of digital collectibles and their inspiration from Weinraub's daughter's obsession with blind bags and LOL Surprise dolls. They talk about the birth of Kryptoic cubes, which allows users to interact with the digital collectibles as game characters.
But the exciting news of the podcast comes with the announcement of a collaboration with Disney on Star Wars. The two express their love for the franchise and how the launch in just 10 days is a dream come true for them. Weinraub explains the concept of cryptoids, and the team's focus on creating fandom and community outside of just creating an investment.
Weinraub also discusses the power of podcasting and personal connection with people and praises the host for his success in that arena. You want to tune in to learn more about the exciting world of On Chain Studios and their passion for creating fun, entertaining, and rare digital collectibles.
Timestamps
[00:00:05] Journey from e-commerce to On Chain Studios
[00:03:14] From Toy Collections to NFTs
[00:06:20] From Crypt Toys to Onchain Studios in NFT World
[00:09:13] The Unboxing and Interaction of Cryptoid Toys
[00:11:58] Cryptoids - combining toys, gaming, and blockchain
[00:15:05] Star Wars Cryptoys Partnership with Disney
[00:18:06] Crypto Toys and Podcasting Power
Best Quotes
[00:05:23] Here's this multi billion dollar segment of the toy industry. That's predicated on collectability and scarcity Here's this thing that Fred's talking about, this blockchain NFT thing, we could now combine the 2 and do digital toys. For the first time ever
[00:08:59] Not gone. If you're listening NFPs are not gone, they're just getting started
[00:11:58] The best way to think about cryptoids is I like to describe it is you take a a toy company like Mattel and a gaming company like Nintendo. Yeah. If those 2 companies had a baby, and it was born on the blockchain, it would be cryptos, and that's kind of what we're building
[00:12:30] As somebody that's creating IP in in building something from scratch, from the ground up. I don't like to perceive what we're building as investments. I like to to build something with fun and fandom at the forefront and enjoyment and entertainment
All Quotes
[00:10:49] So here's my Donatello, right, from Ninja Turtles
[00:03:49] So every other toy company basically copied the blind bag model
[00:12:30] As somebody that's creating IP in building something from scratch, from the ground up. I don't like to perceive what we're building as investments. I like to build something with fun and fandom at the forefront and enjoyment and entertainment
[00:08:59] Not gone. If you're listening NFPs are not gone, they're just getting started
[00:03:21] I was spending hundreds, if not thousands of dollars on these toys, because you're a good dad
[00:08:33] I believe in what you're building because I've seen you build stuff and sell stuff and move on to what's next on there and as an innovator and a creator and just a brilliant mind on where we're at with technology
[00:11:58] The best way to think about cryptoids is that you take a toy company like Mattel and a gaming company like Nintendo. Yeah. If those 2 companies had a baby, and it was born on the blockchain, it would be cryptos, and that's kind of what we're building. I love that
[00:06:21] We had this little side project from 2018 to 2020. Nobody cared about it whatsoever
[00:09:58] The Star Wars Unboxing experience is a whole other level. Like, this is like, we put our hardened souls into that
[00:13:16] And for us, we wanna start with fun, fandom, enjoyment, And then look if we do those things well, then they should be worth something 1 day just like, you know, the Pokemon company. Right? When they created the first, you know, Pokemon sets of cards in 19 99, they didn't think that a Charizard was gonna be worth a million dollars
[00:06:02] Let me build a passion project with my daughter
[00:05:23] Here's this multi-billion dollar segment of the toy industry. That's predicated on collectability and scarcity
[00:02:18] This whole thing was really inspired by my 10-year-old daughter Victoria. At the time, she was 6 years old. And this was back in, like
[00:07:29] Here's this passion project called Crypt Toys. Now we need a real company behind it
[00:05:28] Here's this thing that Fred's talking about, this blockchain NFT thing, we could now combine the 2 and do digital toys. For the first time ever
[00:02:50] So my daughter started to get obsessed. Again, she had just turned 6. She was obsessed with these things called LOL Surprise dolls.
[00:07:10] The world started taking NFTs and digital collectibles seriously.
[00:00:31] I mean, last time you and I connected podcasts wise. Right. It was on lessons via leaders, which I we were just tracking before the interview was a real big motivation after I saw your little podcast studio setup, Like, I need to do that, and I went on to do that. So, it's all your fault, Will.
[00:00:05] This is the Beyond The Story podcast. A show that goes way beyond the story
[00:11:04] We wanna give both modalities here. Yeah. Oh, that's scary. So, we wanna give both modalities. Right? We want people to be able to be passive consumers if they just wanna collect or people to actually play. So that's the idea is you get both
Blog Post
Article 1:
Title: The inspiring story behind On Chain Studios with William Weinraub
If you are a true entrepreneur at heart, you'll know that inspiration can come from anywhere and anyone. On Beyond The Story, host Sebastian Rusk, sits down with William Weinraub, founder of On Chain Studios, and discusses how his daughter became the inspiration behind his latest venture.
In the podcast, William shares his story about how he came up with the idea of On Chain Studios. He tells Sebastian how his daughter was obsessed with LOL Surprise dolls and how the unboxing videos of these dolls on YouTube created a big business opportunity for him. He saw the potential in unboxing videos, and he thought, why not do the same for the collectibles trading card industry? From there, On Chain Studios was born.
Here are three tips on how to kickstart your venture:
1. Keep an open mind: Inspiration can come from anywhere, so keep an open mind to new ideas and concepts.
2. Identify a market gap: Look for gaps in the market and see if there's an opportunity to create something new and exciting.
3. Do your research: Before launching any venture, it's essential to do your research, so you know you're creating something that people want.
In the words of William Weinraub, "Everything in life is trial and error." So, if you want to know more about his inspirational journey, make sure you listen to the full podcast on Beyond the Story.
Article 2:
Title: From lessons to leaders to On Chain Studios; The entrepreneurial journey with William Weinraub
Every entrepreneur has a story of their own, and on Beyond The Story, Sebastian Rusk sits down with William Weinraub, the founder of On Chain Studios, to discuss his entrepreneurial journey.
In the podcast, William shares how he went from just starting out in the industry to launching his own successful venture. He talks about his early podcasts' days on Lessons Via Leaders, which inspired him to launch his own podcast studio.
Here are three tips on how to start your entrepreneurial journey:
1. Build your network: Networking is crucial when starting out in any industry, so build your network and make connections.
2. Learn from your mistakes: As William says, "everything in life is trial and error," so don't worry about making mistakes; they're an opportunity to learn and grow.
3. Be passionate about what you do: Follow your passion and do something that excites you. If you're passionate about your work, it won't feel like work at all.
In the words of William Weinraub, "You have to be all-in when you start a business." So, if you want to hear more about his journey from Lessons to Leaders to On Chain Studios, make sure you listen to the full podcast on Beyond the Story.
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