CRM is a tricky concept, isn't it? It seems hard to implement and you wonder if it can be done. The truth is that CRM has become so important for many businesses that it deserves to be on the business card of every salesperson and marketing team. But why is it? And how do you make sure your organization utilizes this powerful strategy in its operations?
Today on Beyond the Story Podcast, we are joined by Jon Ferrara, Nimble Founder & CEO. Nimble is an award-winning social sales and marketing CRM for individuals and teams. Every day, people use it to successfully nurture their personal and business relationships across email and social networks such as Twitter, Facebook, and LinkedIn.
Jon discusses how he got started in the CRM World when he quit his job and started Goldmine before later launching Nimble. Jon also talks about who has been the biggest CRM customers for Nimble, what social media and CRM look like when it comes to WEB3 and much more. He wraps up by telling us what excites him and the Nimble team on a day-to-day basis as they look forward to 2023. You simply cannot afford to miss this episode.
Let’s delve in!
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