SocialBuzzOnAir (Ep. 4) 02-24-2012 Tonya Hall 'Pinterest' and Gailen David aka 'The Aluminum Lady'

SPEAKER_07 0:06

Oh, yeah, we know what that sound means. What's happening, everybody? This is Social Buzz on Air. What's happening? I am your host, as always, Sebaster Rusk. Hey, welcome to the show. Happy Friday. Beautiful Miami Friday out there. Wow, blue skies. I don't think there's even a cloud in the sky today. Definitely some San Diego weather. Beautiful weather for the South Beach Wine and Food Festival that I haven't had a chance to make it to yet, other than attending uh via Twitter. So looking to check that out over the weekend. We've been following the hashtag on Twitter for you Twitter users out there. And if you're not a Twitter user, you most definitely should be. That's uh S Sobe WFF for South Beach Wine and Food Festival. Back in the studio today, my good friend John Mahoney, Mr. Social Media 305. Thanks again for uh coming in. My pleasure. Great to be here, Sebastian. Welcome. I love it. It's great to have you here. We've got a uh stellar lineup here for the show, uh joining us uh in just a couple of minutes. Um, our good friend Galen Lee.

SPEAKER_05 1:10

Okay, I love him. Guys uh really doing a lot out there, especially these past two weeks. The aluminum lady? Yes, exactly.

SPEAKER_07 1:17

Go go go uh search on YouTube for the aluminum lady. Better yet, can we get that posted up on the video? We're gonna go ahead and just put yeah, we're gonna post that on uh on Facebook right now. I was watching one earlier, it was off the charts. He's really doing some uh brilliant things. Um current uh American Airlines employee um on medical leave. And um with all of the recent drama, them filing for bankruptcy production back in November, their layoffs, etc. etc., he felt that uh he had an advantage uh to to to make a statement and really to reach out to not only his peers and his colleagues that he worked with, um, but for you know, all of the the people that fell victim um to the you know what's happening with American Airlines. So um I applaud his efforts. I think he's absolutely brilliant creating um a um a personality as the aluminum lady. I think he does a great job of becoming the aluminum lady. So uh he's gonna call in uh halfway through the show. We're gonna chat about what the uh you know the whole method to the madness is is all about, and and and he's really gained some notoriety, hasn't he?

SPEAKER_05 2:17

Oh, absolutely. You know, Gallon's been at the company, I think, you know, 14-15 years minimum. Um he loves his job. I think it might be 10 positions. I think it might be 10 years. I watched the news piece. In the area, all right, decade. You know, either way, he's exactly time. But realize also one thing. Um you he's already gone through concessions. This is not the first time American Airlines has pulled this. So for for him and for other employees, you know, when is enough enough?

SPEAKER_07 2:44

I agree. I really agree. And I think it's to and in the the the aluminum lady, I guess we're gonna better understand who exactly the aluminum lady is being uh is being presented, but I'm I'm assuming it's it's one of the executive team. Oh, she's top in charge. Okay, that's what I figured. So chief. A chief aluminum lady. But we don't speak about that. It's okay. Yep. It's okay. I listen, I we taught we chatted with him before the show. He said, let's chat about whatever you want. So I just want to make sure it's you know wide open here. But uh listen, we all know what happened with American Airlines. We are familiar with friendly flight attendants, stewards, and stewardess. We've been experiencing them all of our lives. When they when when things get downsized, um our costs go up, we start paying for our luggage, we start paying for higher flights, just because corners are getting cut, and it's in addition to corners getting cut, jobs are getting cut. That's a problem.

SPEAKER_05 3:31

Look at this. The first Twitter response that I have on the American Airlines search is a guy at the airport uh really unhappy about a 40-minute delay so far. Uh second tweet airline hikes fares for a third time in 2012. So, how long have we been in 2012? Not long. And they've raised the prices three times. I know my clients would tell me to beat it after probably the second time unless I could really prove value. I agree.

SPEAKER_07 4:00

I definitely agree. Well, I I caught on to this. I met um Galen probably about six months ago um at a local event here and um really hit it off. Loved his energy, loved what he was doing, um, and uh connect with him on Facebook and Twitter. I know you connected with him through uh Dress for Success. Um, and I reconnected with him through Dress for Success and realizing that we're all we're all uh connected here in the small city of uh the MIA and then saw uh uh you know the post about uh American Airlines wanting him to come in for a meeting. And he's like, I'm on medical leave. I can't come in for a meeting if I'm on medical leave, and I'm thinking, what is this all about? And then woula, the aluminum lady video started popping up, and I'm like, wait a second. Okay, this guy just went from like awesome to super fabulous. Like this is just you know uh on a whole nother level. As far as just talent and and tact and just the right way to absolutely just uh get a message across.

SPEAKER_05 4:54

Yeah, he's using social in in a really powerful way because he's doing it with video and then backs it up with the other channels. But most importantly, he's backing it up with his community, and that's where he's getting the power from because it's not just him standing on a corner screaming his message, but he has Facebook groups, Facebook pages, and that right there builds the traction that has given him such a great launch in you know, probably about 10 days. Uh and this has been picked up by you know, I God knows how many local news stations.

SPEAKER_07 5:25

Well, he wrote a piece for the Miami Herald this morning. We're gonna post that on on the social buzz on air page. Okay. And um uh you said MSNBC picked it up.

SPEAKER_05 5:33

I I can't confirm that. I did see there was there was there were major.

SPEAKER_07 5:37

I think it was a local that was connected to NBC. Some somewhere there was correlation there because I saw that too. I just can't remember exactly which one it was. Um, but I won't be surprised if he's not on, you know, Ellen by Monday.

SPEAKER_05 5:47

I well yeah, I would say he's definitely had you know, he's definitely been on cable news somewhere along the line. We'll confirm that when he calls in.

SPEAKER_07 5:54

Yeah, we're gonna get all these we'll get all the nitty-gritty details on here, but exciting stuff just to see that um, you know, in this day and age, social media gives you a platform to throw away the envelope, the stamp, and the letter and the pen and the ink, and just simply send a tweet or or or or turn on a video camera, which is our which are on most smartphones, and and voice your opinion. Uh be able to leverage your right as an employee and American to be able to say, you know, what is happening is not okay. It's not okay for me, and it's not okay for the other, I don't know how many thousands of other employees that have been affected by this. And let's come up with a creative way that's going to be attractive to not only our community, but the public, the media, the press, and again, brilliant.

SPEAKER_05 6:42

Well, I'm just looking at the American Airline, uh, American Air timeline, which is at American Air. They have 333,000 followers, and it looks to me that it's just really kind of more of a customer service uh situation here, kind of I don't want to say babysitting, but trying to put out the fires of people at local airports, which is still pretty powerful on their part, and I have to give them credit being a smart move.

SPEAKER_07 7:05

Right. Well, they gotta be. I mean, you have to be doing that because people are complaining about flight delays and etc. etc. You know who's horrible at that is Spirit Airlines. I mean, they are the worst.

SPEAKER_05 7:12

They used to be great. When before they bought all these fancy new planes, I used to fly them when I was still living in New York.

SPEAKER_07 7:18

I used to have a six-pack, you know. Now it looks more like a keg.

SPEAKER_05 7:20

Yeah, no, it's a keg, all right.

SPEAKER_07 7:21

I can yeah, twit pick or two. Hey, listen, if you're just joining us, this is Social Buzz on Air. I'm your host, Sebastian Ross. Hey, welcome to the show. Uh, coming up in just a couple minutes, my good friend Tanya Hall calling in from the beautiful Colorado Springs. I'm sure it's nice and toasty out there. Uh Tanya has her own uh radio show called the Tanya Hall Show, uh out in Colorado Springs. Been on her show a couple of times. She's got a great thing going on, very comparable to Social Buzz on Air. Chat about social media, interviewing uh influencers, thought leaders, people that are really making some noise with social media. So I'm fired up for Tanya to be calling in. She'll be joining us in just a couple minutes. I'm sure you guys will enjoy it. Extremely knowledgeable, great, great people. Um, I don't think you've met um I I haven't met her in person. I only know we're we're we're online buddies and uh radio buddies. Um, but um I gotta get you guys connected here on Twitter. She's Tanya Hall Show.

SPEAKER_05 8:08

Okay, I'm gonna connect with her. I actually uh was listening when you were on her show. That's right. I think it was in December. Right. I remember I was in New York at the time.

SPEAKER_07 8:15

So we're gonna be chatting about Pinterest.

SPEAKER_05 8:17

Yeah, let's do it. I think it's really powerful. I've already had success, sales, money has come in, and uh it happened so fast that um for you know it really moved to the top of my list.

SPEAKER_07 8:28

I uh agreed. And mine as well. It it is a uh it's very time consuming, very addicting, because think about your you know, it's it's an online scrapbooking. I know that's not very masculine of me to to admit on the air, but uh as far as scrapbooking is concerned, it's really just you know what your interests are, what's your Pinterest are well on the on the marketing side, I back that up and my posts are designed to go out as tweets.

SPEAKER_05 8:52

So really I get for a client my my Twitter content is coming from Pinterest, which is coming originally from the client website, and that right there creates a circle. So when you as a marketer have uh when you're out there, you know, looking to build a brand, looking to be community, but at the end of the day, let's be honest, we you know we need to produce revenues for clients, and that's that's the name of the game on the marketing side, and we want to do it right so the community doesn't feel abused. Pinterest gives us a great opportunity to do so.

SPEAKER_07 9:24

I agree, I definitely agree. And but for those of you who are speaking Chinese right now, Pinterest is an online, exactly like a scrapbooking uh type of application platform, and um you can create specific boards. I have golf, get motivated, social media, travel, Miami. I have different uh different boards uh titled different things, as everyone does. And then when you find pictures, links, and and videos and things that you want to share, think of it as a link. Uh you simply categorize that and pin it, i.e. Pinterest. So I know it's just yet another platform to be able to memorize, be able to get familiar with, be able to start using. Uh there's a lot. There's a lot of platforms out there, and and you and I are are social media ninjas, you know. Listen, I'm I'm just a guy using it, and I I never really went out there and when I say ninjas, that means we're constantly constantly online and making moves with social media. And it does.

SPEAKER_05 10:21

You know, I'm I'm not using every platform. Uh one Twitter is Twitter is my my platform of choice because you know, at the end of the day, Sebastian, it's a telephone. And if you don't look at Twitter as a telephone, then you're kind of doing it wrong. I mean, uh, you know, you've seen guys standing on the corner with their signs and they just stand at a traffic light all day and kind of screaming at traffic. And a lot of people use Twitter in that matter when you could really target, you could follow conversations, you can join in, and most importantly, you know, when you're building lists, you can really build the who's who of any industry. So, you know, let's say, you know, people are people are tweeting, hypothetically back to our original comment regarding American Air. You're tweeting American Air, and hey, that's great, but you know what? If the CEO has a Twitter account, why not tweet her? Yeah, you definitely can. Does she? I would say so. Well, maybe after Galen, she'd probably put it on private.

SPEAKER_07 11:15

I would delete all my platforms and run if I had to contend with Galen and his videos. Yeah, that would be uh Hey, so if you're just joining us once again, this is Social Buzz on Air. I'm your host, Sebastian Rusk. We do this each and every Friday at 5 p.m. Eastern time. Chat about social media, chat about things that matter. So we got a busy evening here in Miami tonight, John. Headed over with our good friends uh to the stage Miami tonight. In fact, as soon as we get out of the studio, we're running straight over there for the Philanthropest uh launch party. Uh uh Social Buzz is uh really excited to be part of um of this great, great event coming up. We had James on the air last week chatting about Philanthropest, being able to feature nonprofits for uh for an event that we're gonna have in April uh with Miami Crawls, uh Life is Art. Uh it's gonna be called Philanthropest. So tonight we're getting together and celebrating the launch of this great event. We're gonna have some charities there, we're gonna have some art there. I believe there's a there's a food truck rolling in. Always in Miami. Yeah, cheeseburger baby will be there. So check it out. The stage is in uh it's in the design district, uh, right near uh the target area, right near Midtown. So uh come check it out. Uh we posted the link on uh Social Buzz on Air earlier today, or Social Buzz TV rather. I'm gonna go ahead and post it on Social Buzz on Air so you can check it out. We're hanging out five to ten tonight. There'll be two for one drink specials, all kinds of good peeps, good art, lots of great organizations to get familiar with. You're looking to tap in the community, you're looking to get your philanthropy on. That's a tough one to spit out. Philanthropy. I always screw it up.

SPEAKER_05 12:43

Philanthropy. So uh we have a Lisp, John, so it's Yeah. Plus, I'm New York, I'm Irish, I speak fast, I think even faster. Yes, it gets crazy sometimes.

SPEAKER_07 12:54

Thank God for Twitter. Calms me down a little. And you drink 47 cups of coffee a day.

SPEAKER_05 12:59

Actually, no, I've really calmed down. I stopped having coffee in my home, so now I go to the Starbucks just probably about 30 times a day.

SPEAKER_07 13:06

Awesome. Yeah, no, but it really helps out. I stopped drinking vodka. I stopped trying, it's not in my house anymore. I'm at, but I get the two for one up the street at the bar. It's great. Mm-hmm. So um, Tanya's gonna be calling in uh right after our break. We're gonna be chatting about Pinterest. She won't know about all what all the hype's all about. We're gonna be chatting about that. I want to find out what she's got going on with the Tanya Hall show out in Colorado. Uh, we got a great, great uh supporting relationship between the both of our brands and our shows and everything we got going on. That, my friends, is social media. Remember, our good friend Jay Bear from Social Fresh said the goal is not to be good at social media. The goal is to be good at business because of social media. Exactly. That was a great episode. I think we posted that last week. I may need to repost that. That was definitely well worth it. Uh Jay knows exactly what he's talking about. But when we talk about social, it's about building communities. It's about supporting that community, engaging with that community, and uh Tanya really exemplifies that and what she contributes to the social buzz brand. And I hope that vice versa, when she asks me to call in, uh I'm able to contribute the same thing as well. That's really what it's all about. Uh, we're gonna start booking some guests here on a weekly basis to be to be able to call in uh and talk about what they're doing. Kind of like our old internet format where we interviewed people, we met new people, thanks to our friends at Harrow, help a reporter out. If you don't know about that source, there is such a thing as free PR. You can pitch your idea, you can be a source, or you can give a source. It's all free. It started as a Facebook group and went bananas. Harrow. That's an acronym for is that the right thing? Acronym for help a reporter. That is that is the word of the day. The word of the day is Acroman. And today's show is sponsored to you by the letter What is the dot com?

SPEAKER_05 14:40

I just went to Harrow.com. I ended up at quality flooring, so a free shout-out for them.

SPEAKER_07 14:44

Yeah, yeah, good call, good call on that one. Um we're gonna have to we're gonna have to Google that one because I've got it saved uh in the favorites.

SPEAKER_05 14:51

All right, and you know, that that name made a pretty qual uh quality bike. They might still be in business too.

SPEAKER_07 14:57

Absolutely. Uh I'm gonna post this on the wall right now for Philanthropest launch party. Come hang out with us tonight. The stage, it's a converted uh warehouse. Really cool stuff. And uh the food truck will be out there. Food trucks, maybe plural one. Uh we're gonna have a DJ uh up on the ones and twos uh and uh two for one drinks, and we'll be there. Duh. So hang out. Hey, we're gonna do a live broadcast, but we couldn't jump through that many hoops and that many days when they've thrown everything together. But uh you're gonna see us around here locally, their social uh social uh media is is what we're doing, uh what we're constantly doing, and part of that is really getting out into the community. So we look forward to some uh location-based um remote broadcast, I guess would be the correct.

SPEAKER_05 15:44

I think it's the next move, and especially with the event scene that we have here. Um there's no reason we shouldn't. We know I agree.

SPEAKER_07 15:51

And listen, if you're looking for exposure for your brand, there's not a better way to do it than to get some buzz created for I'm creating buzz about your brand online. I'm endorsing you as a sponsor um of my show. Uh, and I got you as a sponsor of my show uh once you're on board. So if you want to chat about that, um definitely hit us up. 786-273-7875 is the office number. Drop me an email, srusk at socialbuzztv.com. You can also check out more information. Our media kit and all that fun stuff is on socialbuzzonair.com. But our spots are filling up quick here. We're in our fourth week, and um I'm excited for the brands that are on board that we're gonna be endorsing. We're gonna be rolling them out uh week five uh next week. So stay tuned uh for that. I'm really fired up about chatting with Tanya. I know you've listened to Tanya, but you haven't chatted and interact with her, so I'm I'm pretty fired up about that there, Mr. Social Media 300. What time does that happen? That's happening in about uh two minutes. Two minutes. Absolutely. Hey, we're gonna go pay some bills, we'll be right back. In 2012, it's important to understand that social media isn't going anywhere. It's not a fad, and it's here to stay. Friends, we're in the midst of an amazing shift in the way we communicate. The team here at 880 a.m. the biz believes in social media, and we're going social in 2012. Stay connected with us on Facebook at facebook.com forward slash 880 AMTH. And follow us on Twitter at 880TheBiz. This will allow you to stay instantly connected with us 24 hours a day, seven days a week, 365 days a year for news, updates, show information, and the who, what, why, and where of what's happening in the social world of 880 a.m. the biz. So find us on Facebook at facebook.com forward slash 880 a.m. the bids. And follow us on Twitter at 880TheBiz.

SPEAKER_08 17:43

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SPEAKER_08 18:03

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SPEAKER_08 18:28

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SPEAKER_07 18:50

And we are back. What's happening, everybody? This is Social Buzz on Air. I'm your host, Sebastian Ross. We do this every Friday live at 5 p.m. My good friend John Mahoney. Mr. Social Media 305 on Twitter is in the house. Yep, I'm still here and loving it. Yeah, don't let them out. We got a producer on that side, a producer on this side. That's why I like it. Keep these guests locked down here. So uh my next guest, I just saw the phone lines uh light up just a minute ago, so I know that uh she is uh standing by patiently. Let's not waste any more time, ladies and gentlemen. Welcome to the show, Tanya Hall.

SPEAKER_02 19:26

Hello, Sebastian, how are you?

SPEAKER_07 19:29

Uh if I was any better, my last name would be Hall.

SPEAKER_02 19:31

That's true. So this is pretty. You're awesome. I love your show. What a great show you have.

SPEAKER_07 19:36

I love your show. What a great show you have.

SPEAKER_02 19:38

I love you. No, I love you.

SPEAKER_07 19:39

Yeah, no, you hang out. No, you hang out. So um, the Tanya, how long have you been on the air, Tanya?

SPEAKER_02 19:46

For about uh two years.

SPEAKER_07 19:49

Yeah, tell us, new kids, what it's like to be on the air for for two years.

SPEAKER_02 19:53

It is every day I learn something new about what I want to do differently, and and and I've met so many great people like yourself, um finding you on social media, doing a phenomenal job. You're such a social media geek. You're a social media warrior.

SPEAKER_07 20:06

And um is that a creative way of you telling me you have a geek crush on me?

SPEAKER_02 20:14

It's been a lot of fun. Um I'm now in Bloomberg Philippe, which is uh in Colorado. We're terrestrial like you. Nice. So it's it's been a lot of fun.

SPEAKER_07 20:23

Awesome. So uh what's going on in Colorado? Is there any snow? Is it freezing?

SPEAKER_02 20:26

The last two days. We've had a lot of snow. Suns out today, we're ready for the weekend. You know, that's a great thing about being in Colorado. When it snows, it snows, but it's usually melted by the afternoon. So um, unless you're hitting this cloak, that's a good thing.

SPEAKER_07 20:37

Uh absolutely. Well, here um it's it's about 85 and they're not a cloud in the sky. Hate to rub it in, but uh South Beach Food and Wine Festival. Like, I see this in our future next year, Tanya, like remote broadcast in the sand, South Beach Food and Wine Festival. What do you think?

SPEAKER_02 20:52

I dig it.

SPEAKER_07 20:53

Hey, so um meet uh on air here, uh Mr. Social Media 305, John Mahoney. John Mahoney, Tanya Hall. Tanya, pleasure to meet you.

SPEAKER_02 21:01

Likewise.

SPEAKER_05 21:02

High five. Yeah, I heard your radio show a couple of times, especially when my boy Sebastian's on it. So congratulations. Great job on the Bloomberg as well.

SPEAKER_02 21:10

Thank you so much. Having a lot of fun talking about an industry, as you guys know, that changes every day, so there's always something really cool to talk about.

SPEAKER_07 21:17

Absolutely. Now, do you find being on um, you know, I g I'm I'm assuming it's a it's a station very similar um to where is is it business talk radio?

SPEAKER_02 21:26

Yeah, absolutely. So a lot of business talk and and all kinds of things to do in your business. But but my show is all like yours, it's really hardcore social media, like technology, new startups, that kind of stuff.

SPEAKER_07 21:39

And do you find there's a learning curve with the listener base because there are, you know, a lot of old school, you know, business minded, you know, you know, money guys?

SPEAKER_02 21:48

Um, you know, it's a wide audience because like you, I have a lot of people that also stream the show over the years. How many people message us during the show from Saudi Arabia, which were clearly not on Terrestrial Radio there? We have callers from Amsterdam. So I think it's such an interesting topic that people are interested whether it's because they're using Facebook or Pinterest or they are trying to figure out how to use it for their business. So we try to cover everything.

SPEAKER_07 22:16

Yeah, that's kind of what we're uh what we're focused on here. I I want it to be social media driven, and I think we we we originated that when with with the internet platform uh with blog talk, and then this new opportunity came up to get on a traditional platform, and I thought, wow, what a great opportunity because not only can we uh we can help the station as a whole just be social with us being on air, but also help them with their efforts, but also be able to cat we I I want to be able to get to an audience I'm not getting to right now. And the audience that I'm getting to right now is Facebook, Twitter, et cetera, et cetera, et cetera. It's not traditional people in traffic on I-95 on their way home at five o'clock on a Friday. I want to talk to you.

SPEAKER_02 22:50

You're absolutely right. I mean, that's the thing about uh blog, you know, talk kind of uh radio shows, uh quote unquote, um, that aren't terrestrial is that your audience are your peers. Right now, your audience is people that are out there to your point with their feet in the sand on the beach, maybe with their headset on, uh, listening, who are trying to figure it out.

SPEAKER_07 23:07

Right. And uh well, we're here to help them figure out, right?

SPEAKER_02 23:10

That's right.

SPEAKER_07 23:10

So um I got on Pinterest. I I saw uh I don't know you know if you know who Shauna Causey is. Um she was handling this a lot a lot of the so social efforts for um spit it out, Sebastian, for Nordstrom. I get nervous when I talk to Tanya. Um and um I met her at Social Fresh uh a couple weeks ago. Great conference, by the way. And um she talked about how you know Nordstrom's really started to rely on it significantly by posting website items and things of that nature and them actually converting to sales. I mean, I know that retail and you know it's a huge women's audience with with with Pinterest, it it it's from what I'm reading. Um but um it is right now. And I I think that's gonna change, but what what's your what's your 30,000-foot perspective on it?

SPEAKER_02 23:51

So here's the deal. I have never felt this way about a site since MySpace. So, you know, say what you will about MySpace. They were really a game changer from the standpoint of getting people interested in social platforms. I mean, certainly there was YouTube and a lot of other sites, and Facebook, people just migrated to Facebook because it was easy to log on. I mean, my mom would never have set up a page on MySpace, but she did it on Facebook. Well, that's one thing that Pinterest did really well was they made it really easy to get on. But the bottom line is if they can capitalize on the commerce component, they are literally going to change the face of how we interact from a business standpoint, a purchasing standpoint with retailers, socially. I mean, they are a game changer. I really think that we're first off, you're seeing growth with this site more than you did with YouTube, with LinkedIn, with anything else. They're the number one fastest growing site ever in history, period. Um, they've got 10 million users. It's it's really simple, it's easy to use. My mom is on Pinterest. Hi, mom. Um, it's easy, and so and it's fun. And so what happens is, you know, when you click now, you know, from a retail standpoint, and this is one reason I think women really like it, is it's do you know what Lucky Magazine is?

SPEAKER_07 25:02

I do not. Oh, you do, John? Yes.

SPEAKER_02 25:04

Okay, I'm gonna get really girly. Um, so there is a magazine that came out several years ago. Lucky magazine was all about buying clothes and products, and what they did really cool was they they listed an entire outfit so you could buy the shoes and the purse and the pants and you know where to get it, the website, how much it cost, all of that. But it was it was print media, it was a magazine, and so what they needed to do was go digital. What they missed out on was not doing what Pinterest is doing. Now, Polybor, they've done this, but they were all about their products and their site, so that was okay. But the great thing about Pinterest is you can be anybody. You can be a realtor, posting houses, you can talk about beer products, you can be a guy on Pinterest. And I have a lot of male friends on Pinterest, so it isn't really just women, but certainly the majority of the people that are using it, and this is the other thing, Sebastian, is the people that are using it aren't necessarily digitally savvy people. So they're not the people that are active on Facebook or active on other social sites. They are people who just really like the stuff that they like, and Pinterest is easy to use, and so they can connect to people that way.

SPEAKER_07 26:06

So if I'm an online retailer and I sell really hip men's clothing and I sell everything from a bow tie, no pun intended, to shoes, socks, etc. etc., I can really go to Seb's uh Seb's uh you know clothier shop, okay, uh dot com, but I can go to their Pinterest page and I can pick out my bow tie, I can pick out my shirt, I can pick out my handkerchief, I can pick out the whole the whole setup, and I have and all I've had to do was go to the brand's Pinterest page.

SPEAKER_02 26:33

But and and the smart move for a retailer is to make sure that when you're putting your description in there, because it's easy to set up, it's not hard, it's so easy, that when you put a description, that you put a link to your site, you can put the price in there, you can make it really simple. And so as you're browsing other people's pages, you can buy something. The other thing that I think that retailers should do from a from a business standpoint is they should really be looking at the people that are clicking through to their pages that are liking your stuff, what do they like? So when I went to your page, hello, you can also go to Bow Ties, of course you do. Which I like then, by the way. You have really good taste in bow ties.

SPEAKER_04 27:09

Thank you.

SPEAKER_02 27:09

But what else does Sebastian like? What else is he interested in? Is that something that I should incorporate into my business? That can affect product development, it can affect so many other things to really understand your customer because what they have on their boards are the things that they're interested in. So you can get a really good idea of the profile of your customer outside of that product that they just liked.

SPEAKER_07 27:29

Right. And let's face it, better understanding, knowing your customer is at the forefront of anything out there on replying to them, on talking, know them first before you try to bark it to them. What's Gary say? Stop trying to shove your message down consumers' throat. Stop pitching me, dude. Dude? And well, I think the pitchers is gonna help you the help ease the pitch.

SPEAKER_05 27:51

It creates buyers, and I say that personally because you know, for me, I'm not a huge fashion guy where I'm in stores buying things or looking at the latest trends. Yeah, I'm wearing my flip-flops, which are two years old. But um, you know, I'm on Pinterest and I literally saw a coat, loved it, clicked through to the website, and was a buyer right at that time. And that's something, especially on the online side. I'm not huge because one, I hate to wait for delivery, and two, I always like to, you know, definitely on the close side, try something on. So Pinterest was really powerful in that aspect.

SPEAKER_02 28:23

Yeah, and if you look at it, if you think about it this way, look at it past even the retail closing market, which is which is obviously huge. I mean, for me, I'm clicking on things and I'm thinking, oh my god, I have this huge impulse to buy everything that I'm liking, which which is key because if you think about marketing, you Sebastian, we talk about this all the time because social media has changed the way that we buy. You can't use traditional advertising with the same expectations that you had before because we buy differently now. And so putting something in front of somebody where they can actually see it, maybe think about it from a real estate standpoint. And we had some people posting a real estate this afternoon and and they were really interested in in Pinterest, and there's actually a Pinterest page for realtors on Facebook. And if you click a link to me, I'll I'll I'll point it to you. But i think about posting the houses that you have for sale and and somebody may not even be in the market to move, but they might see a house on somebody's Pinterest page. It puts your product in front of somebody in a way where they're really happy, they're eager to look at your pit boards, they're eager to look at stuff, they're liking it, they're looking at it, and and ultimately we're all in business to get somebody to buy our product, right?

SPEAKER_07 29:27

Absolutely. A hundred percent. That's a great way of looking at it too, a great way of really bringing being able to to uh to to break it down. Um I've never really looked at it that way, but I I also know that I haven't really looked at Pinterest that much other than just pin and repin and what categories are in.

SPEAKER_02 29:44

Dude, there's so much more you can post on there, and it it is in an evolution. I mean, Pinterest is still very new, they're the number one right now hot startup site uh And they've been around for two years, haven't they? They have, but they're really getting the attention. Well, you know how social media sites work. They start off very slowly, like a snowball, and they start to build traction. And like any other really successful site, they start with with probably people who aren't even on mainstream social sites. So the people that I knew that were using Pinterest were were younger people, there were people that weren't necessarily interested in Facebook and don't spend every day on Facebook, but they do spend a lot of time on Pinterest because again, it's it's it's it's allowing this e-commerce, or as I should say commerce, because it's all commerce anymore, but this commerce component that really Facebook hasn't achieved as successfully as they I think they would have liked, but they're they didn't really do anything like Pinterest.

SPEAKER_06 30:37

They're like, we're worth 300 billion, we're good. Our model works.

SPEAKER_02 30:41

We're straight.

SPEAKER_07 30:42

Zuck's like, I'm gonna go get an I'm gonna go get another Mountain Dew and another uh hoodie real quick, alright? I yeah, I know, I understand I'm worth thirty-eight billion dollars, but I like to wear flip-flops and do hackathons on Friday nights. Um it's just it's an amazing dynamic that Facebook has, that they're so insanely successful that it just doesn't matter.

SPEAKER_02 31:01

Well, I but I think I would c I would say that it really does matter because what's gonna happen is the platforms that we see today aren't necessarily gonna survive. Think about AOL. Okay, I'm gonna date myself a little bit here, but I remember getting my parents really getting those discs in the sign onto the internet, right? Yes, I remember. And now, I mean, where are they? So you have to stay thinking.

SPEAKER_06 31:24

Sorry. They're coasters, the CDs from AOL. Sorry, sorry. You had to put tape on the little circle so it doesn't get all over the desk. Okay, carry on. I apologize, ADD moment.

SPEAKER_02 31:34

No, but it's true. I mean, but but that if you think about it, that's that's really the history of how we see things. Now, Amazon obviously does a great job of of commerce on the web, but it's not fun, it's not pretty, it's not attractive, and mostly I don't think it's just this personal page experience. My space was successful because they allowed you to be creative. It was unsuccessful because they made it really hard to get on there and you had to learn HTML. What Pinterest has done is they've allowed you to creatively express yourself through products that you like in a way that's easy to do. It's easy to log on, it's easy to to like something. Our tenant, our creative board, it's so easy.

SPEAKER_07 32:13

It it definitely is. It r it it is uh insanely simple. And that's really I think that's the biggest um hurdle for people to to get over is to you know the whole setup of everything, the learning curve of I just don't know. You know, I have so many people ask me that I know everybody that that's on the air right now um chatting about this, we meaning yeah, you Tanya and and you, John, not everybody that's listening, uh, agrees and they get the question a lot. Hey, can you just show me how to do this? A lot of it's irr is is reversing some of the damage they've already done, which is set up their brand as a personal page and have to migrate information and your Twitter name has a you know at symbol and dollar signs in it, and you know, all just a bunch of you know nonsense. But people it's not that they're just trying to be ridiculous, they just don't know. But that was a lot of my space, a lot of like wingdings and quotes and you know a little bit of a different crowd.

SPEAKER_02 33:05

Well, it was just hard to set up. I mean, I remember I had to learn HTML, but I could see that people loved being creative, and the complaints I heard about Facebook was that it was boring. I mean, it wasn't fun and creative. I mean, you expect LinkedIn to be fairly sterile, but you don't really expect it from a very fun, expressive site. And uh, Pinterest is so far capitalizing on. I'm sure you have to give some credibility to their agency, which is Lemonly, who has you know some pretty major brands. But they do a good job. If you're learning, if you're trying to figure out how to learn to use Pinterest, uh there's an article that came out in in USA Today, probably around the middle of uh I'll find it, I'll post it on my page. But it was it was a really simple how to to to pin things, to to create your own boards. It's really not hard.

SPEAKER_07 33:49

Yeah, post it on the social bus on air page too, and we'll be able to make sure we tweet it out and everything. In fact, uh we're almost out of time. I uh next week we're gonna have Jessica uh Cupperman on, and she put together a uh a Pinterest presentation um that she just did. She was gonna be on the show this week, something came up, uh, so we we got pushed back to next week, but um we're gonna talk more Pinterest next week. So maybe you can call back in next week to Tanya uh and chat it up uh in the midst of this Pinterest conversation while you know it's a hot topic.

SPEAKER_02 34:15

Anything for you, Sebastian.

SPEAKER_07 34:17

You are an absolute rock star. Thank you so much for your time. Everyone, if you're on Twitter, uh follow Tanya, Tanya Hall Radio, just like it sounds. If you're not on Twitter, you need to be and she needs to be your first follower.

SPEAKER_02 34:27

Absolutely. Thanks everybody. Follow me at Tanya Hall Radio.

SPEAKER_07 34:30

Awesome. You are an absolute rock star. Find out more about her show at Airs Daily. Uh we're not quite there yet. We're the new guys on the block, but she's on every day. You can listen to her online, tanyahallradio.com. You're an absolute rock star, sweetheart. Thanks so much for calling in. Having a rocking weekend and stay warm out there. You too. Bye-bye. Ciao. In 2012, it's important to understand that social media isn't going anywhere. It's not a fad, and it's here to stay. Friends, we're in the midst of an amazing chip to the way we communicate. And we're going social in 2012. 24 hours, 75, 2065 dates a year. For news, updates, show information, and who are wide aware of what's happening in the social world of 880 a.m. the biz. So find us on Facebook at facebook.com forward slash 880 a.m. the biz. And follow us on Twitter at 880 the Biz.

SPEAKER_09 35:47

I love Dan. And I promise to stick with him through thick and thin. He was in Afghanistan. And he's been through a lot of things I can't even imagine. I mean, I'm doing what I can. He doesn't talk about it. He's not the same, which uh makes our relationship even harder. I mean I'll try to comfort him, but he pushes me away. I just don't know how to reach out.

SPEAKER_01 36:24

You may not know what to say, but we can help start the conversation. Visit supportyvet.org a public service announcement brought to you by Iraq and Afghanistan Veterans of America and the Ad Council.

SPEAKER_07 36:52

And we are back. This is Social Buzz on Air. I'm your host, Sebastian Rusk. Got my good buddy, John Mahoney, Mr. Social Media 305 in the studio. Yes, sir. Glad you're still here, John. Thank you very much. You got flip-flops on, it's perfect weather out there. Uh you got the hair and a ponytail. I figured you'd want to be making it a little bit more coastal instead of.

SPEAKER_05 37:13

I live in Miami. I'm doing it right. Instead of being cooped up in a in a studio here. Yeah, no, it's fine with me. We've got a little sunlight coming in over there. Yeah, we a little bit. There's a little crack here. It's very comparable to a jail still in the studio here. Yeah, except with internet access.

SPEAKER_07 37:26

Well, I look forward to the days of having the corner office, you know, floor to ceiling windows, corner office slash studio. Is it gonna get hooked up at latitude one, top floor? I I think that the Latitude One International Business Center is a great, great place uh to be able to have uh a corner office, uh all-glass studio. I've looked at a couple of places in there. Latitude one International Business Center. Have you seen this place? These are our office is at in uh in Brickle in the corner of 2nd and 7th. The place rocks. Uh Jamie Levinchon was on the on the air with us a couple weeks back. Uh director of operations over there got a really, really cool thing going on with the business center over there. If you're looking for a turnkey solution, an office, uh, a uh receptionist, uh mailroom, uh uh a uh copier, a break room, uh internet, phone. Fancy, fancy the whole cake caboodle. All right, in one, all you gotta do is show up and work. Um you gotta pay your rent to it. You just gotta show up and work. So find them on Facebook. We're gonna have a ton of fun working with them, doing an office party warming with them, uh shameless plug for them, of course. Uh follow them on Twitter, Latthe Number One Biz Center, and also find them on Facebook. It's a Latitude One International Business Center. Come by, check the place out. Jamie will give you a tour. And uh, hey, if you're looking for a place to live too, right there, you can live, you can live where you work. Is that that's a pretty great concept.

SPEAKER_05 38:42

Jamie gives it the tours, you send the tweets. I mean, high five across the board.

SPEAKER_07 38:45

Absolutely. Hey, if you're looking for a place to live and a place to work, uh the realtors over at Peabody Real Estate will take great care of you too. They do commercial, residential, and property management over there, John. They're they're covering all three bases over there at Peabody.

SPEAKER_05 38:56

Yeah, so I went to the I went to go to the office one day and I roll up at Valet, and I'm not paying attention. The valet, you know, is not there to help me because they don't know I need help. I walk right through the front doors. I tell the guy I'm here to see Mr. XYZ. They say, No problem, sir. I jump on elevator. I go up to like the 18th floor, I go to room 1801, I walk straight through the front door into some girl's kitchen. She freaks out. I realize I'm in the residential side, not the business center. So after a few apologies and a quick run to the elevator, I corrected my my travel.

SPEAKER_06 39:30

And from security. To the elevator and from security.

SPEAKER_07 39:32

Yeah, easy way. Yeah, uh side note uh when you when you visit uh the Latitude One International Business Center, uh, that's in the actual office building. Latitude on the river. We would be you would be visiting friends, neighbors, etc., etc. on there. So good for pointing that out. Yeah. Great, great story.

SPEAKER_05 39:50

If you can get by security, it's worth a trip.

SPEAKER_07 39:52

Oh goodness.

SPEAKER_05 39:53

Let's disclose that he's completely joking. No, true story.

SPEAKER_07 39:58

Yeah, really. Listen, the security is the security uh is extremely tight, I can assure you.

SPEAKER_05 40:05

I was in there on like social media 305 business. This isn't really all that long ago.

SPEAKER_07 40:10

All right. Um needless to say, of John shenanigans and the latitude, uh latitude on the river, okay. Security is uh intact in both the residential and commercial.

SPEAKER_05 40:18

That just shows you.

SPEAKER_07 40:19

I can barely get into my office in the morning. When you're not using Ford Square, you end up in the wrong building. This is true. Or social media love. So big shout out to Peabody Real Estate. Find them on uh Facebook and also the Latitude One International Business Center. All right, enough chatting about the office, um, but I I love them, so I gotta talk about them. The YouTube King is coming on. Absolutely. The YouTube King, the aluminum lady, uh aka Sky Steward, my good friend Galen Lee. I don't until the phone lines light up and I don't want to leave him waiting any longer. Friends, let's welcome to the show, my friend Galen Lee.

SPEAKER_03 40:50

Hey, how are you?

SPEAKER_07 40:51

I am awesome, Galen. How are you doing?

SPEAKER_03 40:53

Good, good. I'm glad that you called me the YouTube King and not YouTube Queen. That is fantastic. That's fantastic.

SPEAKER_07 41:04

So I got another familiar voice sitting right next to me here, Mr. John Mahoney's in the house. Hey, Big Galen.

SPEAKER_03 41:09

Hey, great to be on here with you guys.

SPEAKER_07 41:11

Pleasure to have you on.

SPEAKER_05 41:12

I'm so excited.

SPEAKER_07 41:12

Well, you know, this morning, of course, I've been following this. My sister Tom has been following this. In fact, she sent me an email like three o'clock in the morning when it first like I saw the letter you'd originally posted about coming in for the meeting, and I didn't see any of the videos, but Tom Thomas sent me an email like three o'clock in the morning. She's like, You're never gonna believe what Galen's up to. We love him.

SPEAKER_05 41:30

Yeah, I I got that too. Tom Thomas actually the one that put me in the group. Tom uh, I always get it wrong.

SPEAKER_07 41:35

You're she's never gonna cook dinner at her house ever again if you keep going or so bad. So bad. So uh when I first started learning, so you couldn't help, but you know, Galen's my buddy, and uh, of course, we want to follow what's going on uh when we follow when we have our online community. So by default, you continue to see the episodes, and and then I saw the article in the Herald this morning, and then I called you because I know you're in touch with Galen all the time, and I said we got to get him on the show this afternoon. So here we are. Thanks again for uh for taking time in between uh videos and aluminum.

SPEAKER_03 42:05

Yes, it's it's really interesting because you know, this whole thing with with American, you know, I've been a long time uh employee with American.

SPEAKER_07 42:14

Yeah, tell us how it all tell tell us how it all happened and how it all came to life.

SPEAKER_03 42:17

Yeah, I've been a longtime employee with American and I've and I've um you know uh worked on and off. I've taken leaves for whatever reason, I went on a leave. Um, but and I've also done, you know, as a flight attendant, but then for you know, like six years I did special assignment work where I created customer service programs and that sort of thing for them. And recently, um, you know, they have pretty much, you know, come to me and said, you know, we know that you're involved in a lot of social media stuff because you've created this Sky Steward persona and you go on TV and you give travel tips. We just want you to know that, you know, we don't want you um we want you to run everything past us when you when you go on TV. And I said, you know, that's where we get into this corporate social media policies that gets kind of sticky, you know? Right. And I was like, I don't think so. You know, this is my own little thing on the side, the sky steward, and you know, I can't really run everything by you, you know. So um it it that kind of created friction with American and I in the beginning, but recently when they announced their bankruptcy and they were going to lay off people, um, I received a letter that American had put out to its flight attendants. And of course the flight attendants aren't the only ones that are suffering, but I received the letter and it it just snapped a light in therapy, you know? And so I thought, you know what? I need to make a video of this where I really read it the way it should should be read, where it's all the phoniness and the like, you know, uh, you know, please. And that sort of thing in it. So that's what I did. And I I recorded the CDO. Of course, I dressed up as a Dallas executive American that you would expect to see reading this letter to the flight attendant. And it's amazing how that video caught fire. And um it was it was very shortly thereafter that I heard from American and what had happened is about it in the Dallas paper, the Dallas paper picked up for you know Miami. Um I think they called on the the Dallas Morning News.

SPEAKER_07 44:41

You're breaking up just a little bit, Galen. If you can stay in one spot, you're breaking up just a little bit.

SPEAKER_03 44:45

Oh so any I it was like um it was from the Dallas Morning News website.

SPEAKER_04 44:50

Okay.

SPEAKER_03 44:51

So yeah, so anyway, um, yeah, they called me and asked me to remove the videos, and I was like, are you kidding? The videos are being watched like crazy. I'm not removing them. That's how it all started. But you know, I gotta tell you guys something. The big lesson that I learned from all of this that I want to share with any of the people that are listening that um are using social media for their business or whatever reason, this is the first time I've really done anything with the videos and that sort of thing where I was completely totally from the hall, completely was gonna say, you know, because I was really taking a chance with, you know, dressing up the way I did and that sort of thing, that it would not be, you know, would not be accepted well by the public. And that's the lesson that I learned was that if you're going to be using social media, you do need to be completely authentic and and uh honest with your audience.

SPEAKER_07 45:54

Yeah, you most definitely do. Hey, listen, everybody loved the church lady, so I thought the character was brilliant.

SPEAKER_03 45:58

Exactly, exactly. So yeah, it's fantastic. Not happy with me, but you know what? You've got to take a, you know, you've gotta step out on a limb sometimes, make a difference.

SPEAKER_07 46:10

You cut you cut out there, you said uh you said American's not happy with you.

SPEAKER_03 46:12

Sorry, sorry about the reception.

SPEAKER_07 46:14

No.

SPEAKER_03 46:14

Yeah, uh um yeah, American's not happy, but you've got to step out on the a limb sometimes uh to make a difference. And I just decided I needed to do that.

SPEAKER_05 46:23

Well, I think it's gonna lead to much bigger and better things for you. Really? I think uh I think it's a great idea.

SPEAKER_07 46:28

I think you'll end up having American as a sponsor eventually, yeah. They're gonna bow down. I if they're That's right. That's right. I I I I you know they should really embrace this. I I I would completely if I was on the American side, I would go, hold on a second. If I was the vice president of marketing for American Airlines, I'd go, listen, we are in the middle of a big poop show right now that we've got to get turned around. So let's embrace this. Let's embrace somebody who's been part of our company and our community for a long time, and and and let's leverage what he's doing to make this whole situation right and let everybody see that we listen to our customers. We don't try to like the videos do, just pretend like and that was a great portrayal when you shot the video. It was like, okay, when the cameras are rolling, I'm gonna I care about you and I love you. I would rather lose my arm than see you hurt, you know, and then the cameras get cut and she grabs her martini, or I don't know, I don't know if that was the exact details, but as far as like, you know, putting on that persona that's not really reality.

SPEAKER_03 47:26

Exactly. And you know, the character that I created, Aluminum Lady, it's we it's it's really a takeoff. For those people that don't know, it's a takeoff on the Iron Lady, the movie trailers for Meryl Street's movie where she's portraying uh Margaret Thatcher. And so I decided to make some movie trailers for the aluminum lady, and it's supposed to be the woman that's running American Airlines or leading the flight attendants, and so it's kind of done the same way, and now it's developed into a weekly uh serial aviation drama um called Aluminum. And so uh it's it's gonna be great because it's it's you know it's a a fun parody, and uh it just shows you, you know, you've got to try, if you've got an idea, you've just gotta try it out. Some things, some things will work, some things won't, but if you don't try it out, you'll never know. But you know what I wanted to tell you guys is that you know, Glenn Melberg on Channel 10 in Miami, she said something that um really made sense, and it's that a lot of companies just make the mistake of having every bit of their PR just run through these, you know, it's it's where it's it's so processed that it's not even real. It's this fluffy, fluffy public statements all the time, and it doesn't seem like you're even dealing with the with real people when you're dealing with the company. And I think that that's one of the things that's great about effective use of social media is that you know you can really connect with when it's done right, and some companies definitely are doing it better than others, and I think companies like American have the opportunity to uh to really you know connect connect better with the public.

SPEAKER_07 49:14

Well, you know, Zappo at Zappo's, if Zappos was an airline, this would have never happened.

SPEAKER_03 49:18

That's right.

SPEAKER_07 49:19

At all. You're right about that. And I think that everyone should, you know, Tony Shea has just adapted such an emo uh just an unbelievable concept of of running business and investing in employees and people first and customers first, and then realizing that the culture's then created and the business just runs so much smoother. What's happening now, I think that we're running into the old way of doing things and the new way of doing things, and none of that's really changed except that we got all these neat platforms seven years ago that we can instantly connect with. There's still politics, there's still logistics, there's still um there's there's still hoops to jump through, there's still the corporate, you know, the corporate cold world, uh if you will. Um now it's more of, hey, listen, this is how business is being done, and I think there's a real rub there with the old adapting with the new, and I don't mean old people, I mean old, old, old way of doing things. Yes.

SPEAKER_05 50:12

So our listeners can uh jump on the dot com and find you.

SPEAKER_03 50:16

Yes, it's um of course it's youtube.com and then forward slash user, forward slash sky steward, and that's that's how you access a channel. So it's the Sky Steward channel.

SPEAKER_07 50:26

Okay. And um I actually I think you don't even have to type in user.

SPEAKER_03 50:29

I'm pretty sure you just Oh you just oh okay, good. Gosh, thanks for correcting.

SPEAKER_07 50:32

No, you're no no you're totally good. I see that all the time too, and I question it, but I tried it the other day and I'm gonna try it right now before I post it. I don't know why they put user on there, but I know.

SPEAKER_03 50:40

You know, maybe it changes to that after you type in.

SPEAKER_07 50:42

Yeah, it's it's uh it's uh gosh, all your videos have a minimum three thousand views on them.

SPEAKER_03 50:48

So Well, you know, I just put um two more up recently, and then you know, and another thing is that um you know YouTube has really been slow on the counting. And you know, when you're when you're putting a video up and you want to see the those numbers go up, that uh that can cause you that can cause you some stress. Oh, is there really a delay on that? There has been lately. They've had some uh you know, when you go in to look at your statistics, you get a little message saying that um, you know, we haven't have issues with the stats, but it will none of the information has been lost. And then it catches up and it goes up by thousands, you know, at a time. Wow. So yeah, it'll be interesting to see.

SPEAKER_07 51:31

So you've got like 25, 2020, did I see 25 or 29,000 followers on Twitter under Sky Steward?

SPEAKER_03 51:37

Oh, yeah. I think it's 2022 something.

SPEAKER_07 51:41

22.8, my goodness, holy cow. Location shaking martinis and 40,000 feet. I love it. So um, how long have you been on Twitter?

SPEAKER_03 51:51

I guess about four years.

SPEAKER_07 51:53

Oh, so you're a you're a Twitter pioneer.

SPEAKER_03 51:55

Yeah, you know what? I'm telling you, when I started doing uh when I created the website, uh DearSkySteward.com and really started talking about Jetta Kit, which is you know, a lot of people complain about who's being rude on the airplane, who's doing this, you know, blowing their nose, all uh, you know, sneezing without covering their mouth. So I started talking about those sorts of things, just you know, well being well-mannered when you travel. And it just the conversation picked up and and it went from there and started using, yeah, exactly. It was like when things first came out, and I'm like, let me try this, and you know, it's amazing how it's flourished.

SPEAKER_07 52:31

Well, that reminds me, and you remember the show that we did a few months probably six or eight months ago, we had the bitchy waiter on from Manhattan. Yes, anonymous waiter in Manhattan. He goes home, it started as a hobby, and it's blown up into a brand. In fact, I'm doing a Twitter intro. You two need to connect because such similar stories, the Bitchie Waiter and the Sky Steward. Oh my gosh, you guys could come up with a mini-tier.

SPEAKER_03 52:54

I wish there was somebody like you when I first got started. It would have made it a lot easier.

SPEAKER_07 52:59

Well, listen, I appreciate you taking time in between videos here and uh and and dodging all the madness with all this, but um, I believe big things are gonna happen out of this. I think that uh you're an incredible talent, Galen, and uh I think all this probably gotta happen because you need to be taken out of the air so you could be put in front of the camera uh and uh and and we can see more from the aluminum lady and God knows who else, huh? Let's hope so. Thank you so much. Hey, thanks so much. Be sure you're following uh Galen on Twitter. It's a sky steward singular, just like it sounds. Um come back anytime you want. We're gonna I'm gonna continue to follow you. I see you around town all the time, and uh you're a good dude, and I'm glad you're part of my community, Galen.

SPEAKER_03 53:36

Thanks a lot. You guys take care. All right, bye-bye. That was genius.

SPEAKER_07 53:42

We should dress you up and drag, Mahoney. And uh I'll be the church lead.

SPEAKER_05 53:46

I dressed up as a church leading one time.

SPEAKER_07 53:48

I said excellent marketing because you look like Jesus. Okay. Excellent marketing for the Winwood Church would be, you know, second Saturday art walks, you going down the middle of the street with a big cross. Oh, I might get in trouble for that. I got you.

SPEAKER_05 53:59

The angels will come and get me. Yes, this uh that that's come out and have a real flat tire. Absolutely. Not the half one I have now.

SPEAKER_07 54:06

Right, right, right. So we're headed over to Flanterfest. Um, what else is going on in Miami this week? We've got um how about the heat last night? Shut the Knicks up real quick. I know you're a New Yorker, but you're in Miami now. But I mean, this Lin Sanity, Jeremy Lynn, the kid was what homeless playing what street ball? I have no I don't know his background. All I know is the guy all of a sudden is a phenom playing basketball, but he really got shut up pretty quick last night.

SPEAKER_05 54:30

Really? I didn't watch the game. I had uh a couple of things to do. I was actually uh not too far from here.

SPEAKER_07 54:35

I just saw the ESPN recap this morning. I watched a little bit of the first half and I was I was tired. Um so I didn't catch the end of it. But I mean it was like you know when the heaters are on fire and you just cannot do I mean LeBron James is just flying through ridiculous amounts of air, slamming the ball and hanging from the net and passing to D-Wade and triple double and this, and the arena's just alive and the energy's there, and it's that was last night. So big congratulations to our uh own Miami Heat um rocking it. I think this may be the year that everyone was expecting last year. Uh but just like Dwayne Wade said last year when they first all got together, you know. I'm sorry for those of you that thought we were gonna go 82 and oh, but uh we are gonna lose some games and uh while we catch our rhythm and develop our chemistry, and I think they've done it. Those guys are like best friends. They hang, they go to yoga together, they chill, like they're really legitimately off the record building a bond, which is really you know what the team's all about. And it's a real smart move. Very smart move. Good community there. I heard something. I I think I heard Jen Tobias who hands up handles all the the marketing for the heat uh say that when the three kings came together and they signed LeBron James, they went from like nine hundred thousand no two hundred two hundred thousand, no, eight yeah, two hundred thousand fans to like four million now on Facebook.

SPEAKER_05 55:47

Oh, easy, easy. It's like the girl at University of Miami, she became Charlie Sheen's one million one millionth follower. And uh within like an hour she went to eight thousand followers. That's insanity.

SPEAKER_07 55:57

Hey, one more event happening, and I promised to plug tonight uh for Shine for Autism happening at Hard Rock, Miami tonight at six o'clock. Uh it's a great cause. Uh Jennifer Bort heading up this event. It's happening from six to twelve at Hard Rock and Bayside. Uh be sure to check that out. It's posted on our wall on Social Buds on Air. MJ Acosta was in the uh studio with us last week and uh kindly asked if we plug this lovely event. So that's what we're doing. Well, John, we know what that sound means. That's about all the time we got for this week. Thanks for everybody.

SPEAKER_05 56:27

My pleasure. Thanks for having me, Sebastian.

SPEAKER_07 56:28

Hey, we do this each and every week on Fridays at 5 p.m. Eastern Standard Time. We're creating buzz on air, we create butts online, we're just creating buzz in general because that's what we do. Remember, social media is overthrowing governments in the Middle East. Do you really have the audacity to think it's not affecting your business? Have a great and blessed weekend, friends. We'll talk to you next week. Ciao.