How To Use Cold Email To Get Booked On Podcasts: Brad Axelrad - Face Your Dragons
Discover the power of podcasting as a marketing tool and the success of podcast outreach strategy in this captivating episode of the Beyond the Story podcast. Brad Axelrad shares his experience of using Pod Seeker and Woodpecker Co to book himself on 20 podcasts in just one month, leveraging existing podcast audiences to get his message out. Sebastian Rusk discusses his outbound outreach process and his goal of attracting interest from bigger podcasts and media outlets. The conversation also explores the transformative power of healing and the concept of the five dragons faced by entrepreneurs and speakers. Don't miss out on this insightful conversation that highlights personal growth, podcasting as a marketing tool, and the potential of podcast outreach strategy in reaching new audiences.
Episode Outline:
(00:00:05) Booking Yourself on Podcasts
(00:04:39) Podcast Outreach Strategy
(00:08:50) The Power of Podcasting
(00:13:34) The Power of Healing
(00:17:56) Hoffman Institute: Deep, Beautiful Work
Quotes:
(00:02:23) Once you let everything else go and you know where you're supposed to be and you're in your lane, everything works.
(00:06:17) But once we found a podseeker on AppSumo, that made it very easy. And then you got to go through the grunt work of either you or an assistant, going through the grunt work of finding the right shows, getting the emails and the first names, and then figuring out woodpecker.
(00:12:34) Your level of success will only equal the level of trauma you've been willing to heal in your life.
(00:16:27) The pain is ours. There's just so much opportunity in our pain.
(00:18:07) It's the deepest, most beautiful work I've ever experienced.
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🎧 Introducing "Beyond The Story" podcast! 🎙️
🔥 Are you tired of the same old radio interviews? Looking for something fresh and exciting? Look no further! Join us on Beyond The Story, where we bring you modern-day radio interviews without the red tape and logistics! 🌟
💡 Discover the power of podcasting as we dive into captivating conversations with thought leaders, celebrities, and experts. Our host, Sebastian Rusk, knows how to facilitate a productive interview that will leave you inspired and craving for more! 💪
🎙️ In our latest episode, Sebastian chats with Brad Axelrad, a podcasting pro with over 30 guest appearances! They reveal the secrets to being an exceptional podcast guest and share valuable insights on effective communication, facing fears, and leveraging your energy for success! 🎯
🌟 Don't miss out on this incredible opportunity to learn from the best! Tune in to Beyond The Story and discover how to communicate powerfully, be succinct, and turn your fears into fuel for greatness! 🚀
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🎙️ Have you ever experienced a life-changing shift? 🌟 Join us on the latest episode of Beyond The Story as Sebastian Rusk and Brad Axelrad dive deep into their personal journeys of transformation and growth. From facing fears to riding dragons, they share powerful insights on navigating entrepreneurship and finding purpose. 🐉 Don't miss out on this inspiring conversation! Tune in now on your favorite podcast platform. #BeyondTheStory #Transformation #Entrepreneurship #Inspiration
🎧 Looking for a podcast that will take you on a deep, beautiful journey? Look no further! Check out Beyond The Story, where Sebastian Rusk and Brad Axelrad dive into the most incredible experiences. In their latest episode, they discuss transformative work at Hoffman Institute. It's a must-listen! 🌟
Subscribe now to Beyond The Story and get ready to be captivated by their amazing conversations. Don't miss out on the opportunity to explore the depths of personal growth and self-discovery. Tune in and be inspired! 🎙️✨
#BeyondTheStory #Podcast #PersonalGrowth #SelfDiscovery #Transformation #HoffmanInstitute
Blog Post:
Introduction:
In today's digital landscape, finding effective marketing strategies can be a challenge. However, a conversation between Sebastian Rusk and Brad Axelrad on the Beyond the Story podcast reveals the transformative power of podcasting as a marketing tool. Through their insights and experiences, we can uncover practical advice and data-driven insights on how to leverage podcast outreach strategies for business success.
The Outbound Outreach Process:
Sebastian and Brad discuss the process of outbound outreach and how it can be used to secure guest spots on podcasts. This strategy involves finding suitable podcast shows, creating a targeted list, and utilizing software tools like Pod Seeker and Woodpecker Co for outreach. The conversation explores whether this strategy is more suitable for marketers or any business and highlights the importance of leveraging existing podcast audiences.
Building an Audience and Gaining Exposure:
Being a guest on podcasts not only helps build an audience but also provides valuable exposure for your brand. The goal is to get interviewed regularly and build a list of media outlets. Brad shares his own experience, having just started doing interviews and already securing bookings through August and September. The ultimate aim is to attract interest from larger podcasts and media outlets, creating a ripple effect of visibility and credibility for your business.
The Transformative Power of Addressing Trauma:
Sebastian and Brad delve into the significance of self-love, healing, and personal growth. They discuss how trauma can impact one's level of success and the importance of addressing and healing from it. Sebastian shares his realization that his dissatisfaction with his work was rooted in self-hatred, highlighting the transformative power of self-awareness and healing. This awareness can be advantageous in navigating today's world, both personally and professionally.
The Five Dragons and the Opportunity in Pain:
The conversation touches on the concept of the five dragons: imposter, scarcity, value, unheard, and critics. Sebastian and Brad discuss the idea of viewing these dragons as sources of power rather than enemies. They emphasize the importance of commitment to personal growth and taking responsibility for one's journey. Additionally, they explore the opportunity in pain and the desire to help others, highlighting the potential for personal and professional fulfillment through service to humanity.
Practical Tips and Insights:
Throughout the conversation, practical advice and data-driven insights emerge. Sebastian and Brad stress the importance of being media trained, leveraging nervous energy into excitement, and honing communication skills. They also mention the possibility of resending emails to non-responsive contacts, ensuring maximum outreach potential. These insights provide actionable steps for implementing a successful podcast outreach strategy.
Conclusion:
The power of podcasting as a marketing tool cannot be underestimated. Sebastian Rusk and Brad Axelrad's conversation on the Beyond the Story podcast sheds light on the transformative potential of podcast outreach strategies. By leveraging existing podcast audiences, finding suitable shows, and utilizing outreach tools, businesses can gain exposure, build an audience, and attract interest from larger media outlets. Furthermore, addressing trauma, recognizing patterns, and embracing personal growth can lead to profound self-discovery and success. So, why not harness the power of podcasting and embark on a journey of healing, growth, and business success?
Remember to subscribe to the Beyond The Story podcast for updates on new episodes and leave a review to show your support. As Sebastian and Brad highlight, finding the path of healing and helping others understand what's available is a rewarding endeavor. Let's embrace this opportunity and unlock the potential of podcasting together.
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