How To Setup Leverage and Win with YouTube Ads: Aleric Heck - AdOutreach

This is the Beyond the Story podcast, a show that goes way beyond the story. And now Sebastian Ross Howard. Welcome to the show.

Thanks so much for having me on. I'm excited.

I'm excited to have you on. I've been following you for a few years now. If I would have said that 10 years ago, you probably would have called the police, but some of my jokes land some of them don't, so settle in here. But we were chatting before the interview here that I've been following you, engaged with your company before to explore some opportunities, haven't pulled the trigger on it. Like a lot of people had my thought process really disrupted and became a non-believer in the world of ads through a few very, very expensive experiences not necessarily on YouTube specifically. So I'm excited to dig in. But before we do all that, let's help our listeners, just for some context, better understand a little bit more about you and your backstory and what really brought you to present day as the YouTube ads king. I don't know if you've ever been called that, but there's a first time for everything.

Well, thank you so much. Yeah, now I'm excited to dive in and I know we were talking a little bit about this before the podcast. Here, too, I'm excited to talk a little bit about the ad side of things and talk about YouTube and the differences with some of the other platforms as well. But my background I started out on YouTube 14 years ago, built a channel back in 2009. So it was a totally different platform back then and reviewing mobile apps, tech tutorials, teaching people how to use their iPhone I still got some of the top iPhone tutorials that exist out there. It's kind of funny and I built that channel app find back then grew it to about half a million subscribers, so I had a lot of people watching. And about eight years ago is when I discovered YouTube ads and so I had all these different sponsors that would promote their apps on the channel. So I had all these different sponsorships and one day in the social media networking app that you know, they pay me to do a promotion, I had a promotion on YouTube. They got a bunch of downloads like this is great, and that was just a posting their video onto the channel and they said is there a way to get more people to see this video. And that's when I said, well, what if we run YouTube ads? And so we took YouTube ads, for that video generated thousands of downloads for their app. They were blown away. They said, hey, this is great. They call me up and they say, hey, alrick, we want you to drop out of college. I was in college at the time. You know, fly out here to Silicon Valley, join our team, you can run the YouTube ads, run our marketing, all that stuff. I turned it down. I said you know what I want to build this myself? And then that's when I really dove into YouTube ads and created Ad Outreach, and so that's you know kind of the origin story. And since then, you know kind of the next piece of that was going and you know, joining my first kind of mastermind and seeing that there was more to marketing and advertising than just promoting apps, because that was kind of my first world that I got into. And so then I started helping different businesses especially a lot of, you know, coaches, consultants, like services, high ticket businesses with YouTube ads, and really grew it from there, you know, became the you know gone the ink list fastest growing companies. We've grown fast and that's kind of the story. Love it.

Love it, so let's dive in here. So you started Ad Outreach and as a YouTube ads agency, correct?

Yes, so in the exactly in the early days it was an agency. It was actually. I started out with just mobile apps, so I had had literally hundreds of sponsorships on my YouTube channel Appline because at a certain point in time we were the number one app review channel Not necessarily tech channel, there's a lot. There were tech channels that were bigger but with, in terms of focusing on app reviews, like for iPhone apps, at that time we were the top one, and so then we had all these different people go and sponsor the channel, and so what we did is I just went and tapped that network and reached out to all the people that had ever sponsored and said, hey, I can run YouTube ads now for your app. Here's the results we got. For some other people there's some case studies and that's where I got my first you know couple dozen you know clients was running YouTube ads for those different different mobile apps before I kind of found the world of you know more online, like different online businesses.

Love it. All right, so break it down from a UNI meeting at a conference. We meet in a mastermind group. You say hey Sebastian, you help people start a podcast. Your focus is business owners, entrepreneurs, coaches, speakers, authors, et cetera. I think your offer would do really well on YouTube and I immediately respond really, how is that?

Yeah, well, with YouTube, the big factor is that people are going there to learn. They're in the learners mindset. So, on Facebook, another platform so I know you said you had some tough experience with Facebook and I've heard that a lot before. Yeah, that's like you know a lot of the you know, and these days it's more of my team taking taking some of these calls. But, like you know, that's what we hear is people have had these tough experiences and part of that is just the way the platform works. On Facebook is an interruption based platform, right, so people are scrolling through and then they see a post and that ad, right, could potentially capture their attention. They might quickly sign up for it. But are you actually reaching them at the right time? Are you reaching the right person at the right time with the right message? Those are the keys and if you don't reach them at the right time, well, you can actually miss out on that opportunity. On YouTube, you can reach people who are actually in the learners mindset. They have intent, they're watching videos. You can also capture their attention more in a better medium, which is video. So let's simulate that example somebody's looking up on YouTube or on Google because you actually target people based on their recent Google searches, youtube searches based on websites They've been on. We can get into all that, but they're now searching how do I start a podcast? How to grow podcast me, the watching videos on it? They searched on YouTube or on Google. We now can get in front of those types of people and we now run our ad and we can reach them when they're looking to learn and they're consuming content. They're watching videos. They're not just quickly scrolling on their phone or on their computer. They're actually engaged in Either Entertainment or learning. We want to reach the people in looking for learning right on YouTube and so we want to reach those people. And we can reach them with your ad, where you have a hook that call captures their attention. Right, if you're looking to start your podcast or you start a podcast, you're wondering how am I going to get downloads or why am I not getting downloads? Well, in this video, I'm going to give you the three to five key tips. That's going to show you how you can actually make sure that your podcast is going to succeed. So now you capture their attention, you're going to give them value. You actually educate them inside of that video. That's one of the big things people miss is you want to educate on the ad because that's going to provide value. That then gets them to take action. So then you can actually provide a little bit of value to them. Now they see you as an expert. They're like oh wow, you're actually helping them. And then you have a call to action and that's what leads them off Usually to a training, some type of free training, where they can get a little bit more value. They also put in their contact details so name, email, phone number, that way you can email them, text them, get all that you know on that side. But then from there you've got the training. The training provides more value, leads to a call and on that call that's where you can, you know, enroll those clients. And so that's the strategy. And the reason it works better on YouTube is the funnel makes so much more sense. Then your potential ideal client is scrolling on Facebook. You don't know what they're doing. Maybe they are that expert right that potentially wants to start a podcast, but they just happen to see, oh yeah, I might be interested that they click it, they fill out a form and then they go about their day. Correct back to scrolling Exactly on YouTube. You're reaching them at the right time, which is essential, and you're also getting in front of them with Audio on and video. I mean your podcast person. You know how important audio is. The majority of video views. Even if you run a video out on Facebook, is audio off. Right, the majority on YouTube is audio on, and that's a big part of the experience as well and also another thing that I've been learning lately watching YouTube videos or it.

All that happens when I'm responding to a comment on one of my videos. Actually, it's like this ad plays and this thing's not gonna shut off. So I just need to settle in real quick. Some of them are skippable. I understand all that, but it's becoming the norm to realize that you're going to allocate 15 seconds for this ad in order to get what you want. I mean, we've always been trained that way. But then, you know, dvrs came along and we could fast forward through all of those things. But now here we are with streaming and we've got 49,. You know, cables gone. I'm saving a hundred bucks a month. Now I'm paying 200 bucks a month for all these apps. But I noticed that you know if you're paying six bucks a month, you're gonna watch ads whether you like it or not. 12 bucks a month, you don't have to watch ads on there. So it's funny how the ads are making their way back there. But it's also Buying behavior as well, consumer behavior, understanding that if I'm going to actually get what I want here, I'm going to have to give something in return, and that's my attention. So this is making a lot of sense. It really, really is. And I just, like you had mentioned, when people are on Facebook, they're there to you know you're doom-scrolling, so you may be interested in something, you may feel a lot of quick form, but your brain's like let's get back to the doom-scrolling. When you're on YouTube, you're like let's learn something here. And if I send you to a training, you're like well, I'm already watching and learning and trying to figure it out. Anyway, I might as well look at, listen to this knucklehead real quick about starting a podcast, so that that makes great sense. So if and I hear, I hear it's a simple process I know you have a bunch of incredible resources for people I see you all your ads all over the place speaking, speaking of ads on here. But if someone's listening to this episode right now and they're like well, I've tried ads before and I know that my offer would work If I had the right platform to do it, this sounds like something I could go and try. Is this something someone can go set up on their own?

Yeah. So that's a great question. So it's going to depend on exactly what they're looking to do, and there's opportunities to, you know, set some of this up and at the same time, there's also the ability to shortcut that learning process, and so one of the ways that we work closely with clients is we like to have a hybrid done together process. So the short answer to your question is yes, you can, but it's also not necessarily going to be the best results. The same way, you can start a podcast on your own, sure, or work with you, and you have all this experience, all this training that you condense and that you can provide them. So you're short cutting years, right of you know trial and error, and so, ultimately, people are going to pay one way or the other. They're either going to pay with their time and trial and error, or they're going to pay with their, their dollars and shortcut the time and actually be able to go faster, and so that's ultimately. You know what we see, and so, honestly, you'd probably see the same answers like if people, if it's the difference of starting or not, I would say, hey, go in and test things out, right, but if you're looking to get the best results. Right, whether it's on a podcast or it's on YouTube, you want to find the best person that's going to be able and best company and team it's going to be able to walk you through and actually help you implement it. And that's one of the things that makes us unique, because we have a hybrid done together process. Right, we still have some clients that we're, you know, we're running out for them, but the majority of our clients we actually have a hybrid process. So, instead of going through a course and you know doing it all yourself or on the other side, you know handing over the keys and having somebody else do, you're kind of renting it, which, again, you know we have some clients that do that and they want to do that, but the majority of our clients, what we love to do is a done together process where we're working together to help set up the campaigns, train our clients on how it works, actually do it all in their ad account, so they have the keys, they know how to run it, they can actually run it long term and we're really installing it in their business. So we're helping them. We've got copyrighters that'll script the ad. We'll also show them how that works so they can make their own if they want as well in the future. We'll help get the funnel all the pieces in place in the funnel, but we'll also show them how that works. And when it comes to launching the ads, I've got a software that I developed. Keyword search is AI ad targeting, so it'll give you we talked about the different searches people do on YouTube and Google. It'll give you all of the different searches that your ideal clients potentially looking up, and the way it does that is it's combination of AI plus. It's plugged into the Google API and algorithm so we can see, like, what are people searching for on YouTube and Google, what are the trending keywords for your ideal clients, and then just in one click kind of sync that over to Google ads and target those people. And so we're helping each step of the way. We're providing our skills, expertise, our software, and then we're also training our clients on how it works, and I found that that is the best because it's really empowering them to see success longterm, and we're doing it together. You know your audience best and what your unique selling proposition is, who that ideal client is, but we know YouTube ads the best and how to actually craft it and set it up. What we wanna do is work together to get the best result.

I love it. I love it. I speak some of that very, very similar language, so I completely understand where you're coming from with it. It's back to the old adage of you wanna teach a man to fish, he's fed forever. So, or woman or woman based remaining politically correct here in 2024. Actually, I've been saying 2023 for a week here. Well, it's almost been 2024 for a week here, so that kind of makes sense. So let's talk about your program, and I'm sure you got a couple of different options available, et cetera. But, like the overarching signature program you guys offer on there. When a client hires you guys, you obviously start with a blank sheet of paper and get in there and learn about their business and then you start to craft the content that's going to go into the ads, the videos, the scripts, et cetera. Do you help out with the landing pages and the offers and all that other stuff, or does all those loose ends need to be tied up prior to working with you guys?

So great question. So we like to take a holistic approach because marketing is more than just the ad right. What we wanna do is we wanna look at the full and help build out the strategy for the overarching funnel ad overall, like even looking at okay, how is your offer position, how are these different things? Now I'm not talking about somebody like yourself, but there's other people that can come and they might need some elements tweaked with their offer to be able to get that to convert to cold traffic, right. And so ultimately, what we wanna do is we wanna take a holistic look. So with all of our clients it starts with an initial strategy calls. We hop on you know an hour call, dive in and we've got like our strategists and stuff and that's something we offer, you know, like a complimentary call. And once we do that, what we're able to do is kind of map out okay, here's the game plan based on your business and what that looks like. And then from there that gets passed over to the team that's gonna be able to support each step of the way. So our clients you know they have their, you know ad strategists, they have their dedicated you know client success manager that's working with them throughout, but then we actually have different points along the way. So the first step that we really wanna do is we wanna look at everything. We wanna, you know, go through audit the existing funnel, take a look at what they're currently doing and then help map out what that funnel should look like. Now we're not necessarily a funnel design team, so we're not necessarily going in and building it, but we're giving them the strategy. We've got templates and all those different things as well. So what we wanna do is we wanna help them with the funnel we found. You know, a funnel that works really well. It's kind of like a video conversion funnel. So it goes from. It's our play on a VSL funnel, if you're familiar with that, but really it goes from your YouTube ad where you're providing value to a value-based video. It's kind of a cross between a VSL, a video sales letter, and a YouTube video. Right, that's value-driven and at the end it leads to booking a call and that's kind of the funnel we found works best. We wanna dive into that and while we give that strategy, that advice and recommendations, on that side we're also designing and writing the scripts. So we're writing the scripts for those ads. So we're kind of working in tandem and we kind of come together Okay, let's make sure this funnel is good to go. Okay, here's the scripts. Now we've got those pieces. Then we run their business through and I've spent years developing this. I've got a full, I've got like a like, I've got a team and I've got like a CTO and I've got like a whole like system set up for keyword searches or like AI ad targeting software that allows us to go in and target the right people too. So we've got that. Then, from there, we have our strategists actually going in and helping set up the campaigns with our clients and making sure that they're supported each step of the way On those calls. But then there's also the ability for them to hop on clinics or the ability for them to have Slack support or Loom support. So we just have different ways that our clients are going to be able to get that support ongoing, which we've found kind of works the best. And then we want to help them with okay, let's review some sales calls, like sometimes we'll do that as well. Make sure that the offer is dialed in. So there's other elements. We want to really approach it from a holistic view because I think that looking at just one piece, you're not necessarily going to get the results that you want. I know you mentioned you've had some experience in the past, my guess, not just being on Facebook, but oftentimes a lot of marketing companies, whether they're consultants or agencies. They look at themselves as just the media buying, but it's so much more than that and you need to be involved across the board in order to get the best results for your clients.

Yeah, absolutely, and again, that's I said the only person I blame for failed campaigns is me, because I signed up for the whole thing anyway on there. But it's that hand holding is so vital. That's why we've done so well here with the podcast agency is because I am deeply passionate about helping people better understand what they don't know, that they don't know about the podcast launch process, and making sure that I can remove as many things that they shouldn't be doing from the equation so they can focus on one thing running their business and recording new podcast episodes, and that's what's worked the best on there. They need that hand holding in order to, number one, get to the finish line and number two, stay in the race after, you know, after they've been able to get to the launch finish line on there. So, speaking of timeframes, on average, how long does it take to get a full blown YouTube ads campaign launched and off to the races?

Yeah, that's a great question. It's going to depend on the particular client that we're working with and usually it depends on how quickly they're able to produce or to film like a video and then, you know, have our team go and support them in getting things launched. So typically it's between two and six weeks is how long it typically takes, Because we do have to make sure we audit the funnel, we give them the scripts on the ads, get, you know, run it through the software, get the campaign set up and so people that kind of speed run through it. Usually that's a couple of weeks. Some people take a little bit longer. The average time is about one month is typically what we see. But we also want to launch the right way. I think a lot of people, you know they just kind of throw things together with the campaign. We don't want to create a campaign that's a flash in the pan. We want to create a YouTube ad campaign and series of campaigns that you can run long term and bring in consistent leads, sales and clients, and so I'd rather do the work to build a solid foundation on the front end and then have those results be longer lasting than have it be something quick or risk it not performing the way that people want it to.

And once it launches, does it take time? I mean, is there? I mean, based on your experience, I know every campaign is different, but does it take a long time to start getting calls? I mean, does it have to run ads and burn a lot of cash to get that kind of that, that foundation, laid down, or can it happen as soon as the ads are turned on?

So that's a great question and it is really going to depend on the particular client. That said, when it comes to leads and calls, those are things that typically will happen relatively quickly, Right? But again, I do want to just make sure to say that it's going to depend on the different clients that we work with, and I think that's the only real answer, because there's a lot of different factors. But with what we're doing, the goal is to get those leads, calls and then sales as quickly as possible. Usually what you're going to see unless something's set up incorrectly which working with us, like that's what we avoid leads will come in. That's really quick, right, Because you're running the ad to that ideal audience, bringing in those leads. Then, as long as the funnel's performing the way that we want it to and we're helping with each step along the way, then that should bring in those calls. Then we can see, okay, what's bringing in leads, what's bringing in calls and then what's bringing in sales, and we can track all that back and then optimize and get it better. So there's two kind of answers to the question. The first is how quickly can you get leads and calls? And that's usually pretty quickly. Then the next question is how quickly can you get that within the KPI that you want? That's what we're working towards initially and that's what we want to dial in. So some people it's as fast as a week, Other people it could take up to a month, but ultimately we never want to have a client in a position where they're spending a lot of money and they're not seeing the leading metrics, when there's a lot of factors that lead down the funnel and sometimes you get to fill up the funnel a little bit to get those back-end metrics, especially with the high-ticket sales. That said, you should be able to see those initial metrics come in pretty quickly once you turn on the campaign with those leads, booked calls and then the sales typically follow, as long as the sales process is dialed in.

Have you found that there seems to be a little bit higher conversion when the person taking the sales call is the person in the video? I have had that experience in the past where they're like you're the guy in the video.

So that's something that you will definitely see with, and I know that I saw that in the past too. So, these things are supposed to my team hopping on calls and all of that but that is something that I did see. I think that, at a certain point, though, you realize that your time is only so scalable, and that's when you kind of make the business owner decision as you grow a team. We've got like 35 people on our team now, so we've got a bigger team. We've got a lot of client. What we want to do is want to make sure that my time is actually more spent like leading the team and working with the executive team, planning, okay, what's kind of that next strategy that we can roll out across our clients, and so that's typically what I've found. That said, when you're in that spot where you can hop on that call, it's amazing Like I would get on and people would be like I can't believe. You know I'm talking to you, and so that was exactly so. That was the experience, for sure. And YouTube is just a totally different thing than Facebook. Like people that I feel like they don't really care as much, they click on that, they get on the call On YouTube. They see that ad especially. They've seen the ad multiple times. You do the retargeting right OmniPresent retargeting Then you're going to see some good success with that. The other thing I'd say for you that I think is really valuable is you've got you know I think you mentioned you have 5,000, 6,000 subscribers on your channel. You can retarget all of those subscribers that haven't yet booked a call with a specific ad that encourages them to book a call, or the people viewing your video. If you haven't set up the buckets yet, you might not be able to target all the subscribers technically so, but once you set it up it'll do a 30 day look back, but you can also set it up for viewers so you could get the people that are watching and then you could kind of set the targeting for subscribers. What you can do is you can target those people that are watching your videos, liking your videos, subscribe to your channel that have not yet booked a call, and you can have a specific ad that appeals to those people as well. So there are some of these low hanging fruit strategies as you grow a channel that can also help you. So I know you said you've had some calls come through the channel. We all know there's people who watch that maybe just need that extra push to take action. That's another strategy that you can do there as well, especially as you grow a YouTube channel. The more the channel grows, the more you can do the stuff like that.

And they're rolling out additional. I heard I was at, I had a gig a couple of weeks ago. One of the speakers was talking about shorts ads ads for YouTube shorts and I was like you can do that. He's like you can. Now some channels can, some channels can't, and I thought, wow, the cool part about YouTube is they continue to roll out additional opportunities within their existing ad platform, which is great.

Exactly exactly. So there are multiple of those different opportunities to run YouTube short ads. There's also something called in feed ads. So YouTube short ads are valuable and what I would say is we still seeing the long form perform better because the shorts you still get a little bit that swiping, so so so what we're finding is short ads are working well for like things like e-commerce, whereas for expert-based businesses, it's still gonna be really powerful to do kind of the traditional YouTube ad that appears in front of other videos. There's also another type of ad that not a lot of people know about. These are called in feed ads. It used to be called discovery ads. Google likes to change the name of some of these things just to make me have to refilm my training, but anyways, so anyways, these in feed ads and what this is. It's a different type of ad, so you're used to the ads that appear in front of other videos that are in stream. Those are the ones that drive, you know, the direct conversions. That's also still gonna be the best to drive, like people to a training to then book a call. But when it comes to growing a channel, you can use these in feed ads to actually run ads for videos potentially on your channel to get more people to watch that video. Now you gotta make sure you do this the right way. You also don't wanna run in stream ads for videos on your channel because it can harm your channel watch.

Yeah, I was gonna say that was gonna be one of my questions too. I heard that's not, that's a no-no.

Yes, so the in-stream, and the reason for that is in-stream ads that appear in front of other videos. Those videos, those are great for driving traffic, but also a lot of people skip them and so that's gonna be a smaller watch time. If you run that on a public video on your channel, that's gonna decrease your watch time and that's why you get people who say, hey, do not run YouTube ads for your channel. But they're talking about that. There's a different type of YouTube ad we'll get into in a second. But the solution to that is you can actually just run that video ad as an unlisted video. The unlisted videos don't affect your channel watch stats. You wanna be extra cautious, which isn't necessary, but some people will just run it from a different channel if they want. So either way works, but as long as you do this unlisted video, it's not gonna affect the channel stats. The same way, unlisted video views, like it's not counted. The overall channel stats you might be able to see in your dashboard, but it's not the public facing stats. It's not the stats that YouTube is tracking based on your average views there. That said, when it comes to growing your channel with in-feed ads these are ads that appear in search results or alongside other videos as suggested videos, right, and they click on the video and it feels like they naturally discovered it. They click on it and now they're watching a video on the watch page. They're watching that video and so if it's true that if you run the wrong type of ad, like the in-stream ads that have a short watch time that that can harm your channel, well, you're also admitting that the equal and opposite must also be true. If you can run a specific ad that can actually have a longer watch time, that actually can attract your ideal clients, you can also grow your channel too. This is what a lot of people that aren't advanced in this they're not necessarily talking about this. These are in-feed ads where, let's say, somebody's searching how to start a podcast. This is an ad that'll actually appear. Maybe you have a video where you talked about it publicly on your channel. You could have that video appear in the search results. They click it. Now they get to the watch page where they're watching that video. Or you could have it as a suggested video alongside other videos. They click it. It's like buying a Google search ad right, but on YouTube, where they click that and now they're watching it as if they naturally watch the video. Then you can watch your watch time stats and make sure you're targeting the right people, you're using the right kind of search terms for that and the watch time looks good. If it's not, then hey, stop running that. You don't wanna create harm on the channel, but it can actually help the channel as long as your average watch time on those videos is longer. Especially with podcasts, that works well. You can run podcasts as those in-feed ads and so let's say you have a really good podcast and you wanna bring people in to your world. You could run that as an in-feed ad for people that are searching for that person that you interview. Or you could put it alongside other videos, maybe of that person or other podcast they might be watching. They click it. Now they're watching a podcast and as long as you're reaching the right person and the video's engaging, you could have a long watch time just as if they naturally discovered the video. So that's a different way to run those ads as well is with these in-feed ads too, and that's more for kind of channel growth and that side of things. The in-stream is better for driving more leads and sales.

Yeah, I love that. So, when it comes to spending money on ads, how much does somebody need to spend every day in order to see some sort of sustainable results? Cause, I've heard it, I've heard a dollar a day on the Shorts ads and I've heard a minimum of 25 bucks a day, and then I've heard a hundred bucks a day on YouTube ads, and I never really know who to believe. Obviously, you know better than anyone. We know what that looks like. But for our do-it-yourselfers that may be listening, what's a realistic daily budget to set when testing these things out to find out if something works or not?

Yeah, so I have seen it. We work with thousands of clients, so I've definitely seen exactly and we know exactly what works best here. And what we've found is it is for a lead-based ad, right, which is where you're driving for leads, phone call sales, for a type of offer that you have here. It's $25 per day, per campaign, and I always recommend having at least two campaigns, and here's why that would be. $50 is the answer, short answer and that'll give you the long answer. So, just in general, what we've found is the $25 per day and the reason for that is you wanna have the ability to at least get a conversion or a few conversions per day in terms of those leads. And it depends on if you're more B2B, it might be a little bit more expensive. You're more B2C, it might be less. Just depends on your industry and all that metrics and how you're targeting the ad, all that. But ultimately, $25 per day is what we've found works the best for an individual campaign targeted to drive those leads and then applications and sales. But you always want to have two because you never just want to have one. So if you run one campaign and it's, here. You don't know if that's the best campaign or the worst campaign? There's no, you can't beat the control. You always want to have two campaigns. That way, if you have got one campaign performing here, you launch another campaign and it performs here, then this is the new winning campaign. You turn this one off. You now launch another one. It doesn't perform as well, okay, turn that off. Performs better. Now, where it's a ladder that we can climb, you always want to have a control and a test to beat the control with your marketing and ads. So I never recommend just running one campaign, always at least two campaigns. And so to give you the answer, essentially $50 a day, two campaigns, $25 per day per campaign. Some clients will start with more campaigns than that, like four campaigns, because we could rap more rapidly test, but that's typically what we recommend is budgeting for $50 a day with your YouTube ads as an initial starting point. Again, some clients start much higher than that.

Yeah, I mean, you can always start with four and then, hey, find out what works. And we found two winners here where we found one winner, and let's just scale that one winner up and launch another one right behind it. That's a little bit of A-B testing, if you will.

Exactly, and that's why we do four, because that's typically the average will be. You have one breakout winner. You've got two that are kind of average that we could potentially tweak in the near one that usually doesn't perform as well.

Love it. So if someone's listening to this right now and they're like you know what? I need this, I absolutely need this, and I know you got a ton of free resources available too, what's the best way for people to take advantage of some of the resources that you have? And then, of course, all those resources will lead to a telephone call. I can attest to that and this team's great and very thorough and help you understand what's possible with all this.

Yeah. So I've got a gift for everybody who is on here. I've got our $200 million YouTube ad strategy PDF that kind of walks through the whole strategy game plan. You can go to addoutreachcom slash gift that's A-D-O-U-T-R-E-A-C-Hcom slash, g-i-f-t. Addoutreachcom slash gift and then that will get you that full YouTube ad strategy PDF. There's also training with that and, of course, the opportunity to book a call with our team where you can map out a game plan and how that can support you as well. That'll also get you on my newsletter. I also have a weekly newsletter. I'm providing a lot of value there as well each week.

So love it and be sure to include that link in the show notes. That's the description of this podcast episode, in case you're wondering what in the world a show note is. Alrick, my brain is melting over here. I've learned a tremendous amount. I'm really such a privilege to finally connect with you. Look forward to next time I'm in Austin. Get a chance to come by and see you there in beautiful downtown Austin. Maybe I'll be performing at the mothership. You hear me? Universe, yeah. Any final thoughts for our listeners.

Awesome. Well, this has been amazing. Thank you so much again, sebastian. I really appreciate it and I think the big thing for listeners out there is, even if you have had experiences in the past, I think this is really good. We'll come full circle here On different advertising platforms, on Facebook or different things. Hopefully this shows you that again, like a lot of things, there's different ways to see success and I really believe that YouTube is just such a powerful platform because it has video and it has intent and it has search. It has all these pieces put in. I really do I've been saying this for a long time believe that YouTube's the perfect platform to advertise on. That's what I've been talking about. It doesn't mean you can't get results elsewhere, but, as many people have found out, it's gonna be harder and it might not be that same consistency. On YouTube. You can reach people when they have intent, they're searching, they're looking up what it is that you do. You can get in front of them at the right time, at the right video, right message, and then reach that person and get them to take action and provide real value in that video, value in the training. Of course, you're selling value on that call. That is the key, especially for these types of expert-based businesses. So hopefully you found that valuable and the listeners found that valuable and, yeah, I'm looking forward to seeing more of those, more YouTube ads.

Absolutely Great conversation. I really appreciate it, alec. Thanks so much for your time. Listeners, you know what to do already. If you got that little nudge you're like wait a second, this is my next move. You know what to do here. So thanks again for your time, alec, and we'll have to do it again sometime soon. Thank you Until next time, friends. Thanks so much for tuning into this episode of the Beyond the Story podcast.