March 24, 2023

How To Get Online Media Placements and PR For Free: Chris Kille - Elevate

How To Get Online Media Placements and PR For Free: Chris Kille - Elevate
Apple Podcasts podcast player badge
iHeartRadio podcast player badge
Spotify podcast player badge
Amazon Music podcast player badge
Audible podcast player badge
Castbox podcast player badge
Deezer podcast player badge
Apple Podcasts podcast player icon iHeartRadio podcast player icon Spotify podcast player icon Amazon Music podcast player icon Audible podcast player icon Castbox podcast player icon Deezer podcast player icon

In this episode, the host interviews Chris Kille, the founder of Elevate, a PR and marketing agency. Chris shares tips and strategies for small businesses and entrepreneurs to get free online media placements and PR coverage without spending a fortune. He talks about the importance of having a newsworthy angle, building relationships with journalists and editors, and leveraging social media and content marketing to increase visibility.

Time Stamps:

  • Introduction of Chris Kille and his background (01:06)
  • What is Elevate and what services does it offer? (02:48)
  • Why is PR important for small businesses and entrepreneurs? (04:42)
  • How to identify a newsworthy angle for your business (06:53)
  • The importance of building relationships with journalists and editors (09:33)
  • How to pitch your story to journalists and editors (11:52)
  • The role of social media and content marketing in PR (16:15)
  • Tips for creating effective PR content (18:48)
  • Common mistakes to avoid in PR (22:12)
  • How to measure the success of your PR efforts (24:38)
  • Final thoughts and contact information for Chris Kille (26:44)

Notable Quotes:

  • "You need to have something newsworthy to say. You can't just be promoting your product or service." (06:16)
  • "Building relationships with journalists is all about adding value. You need to be a resource for them." (10:09)
  • "Pitching is about the story, not the product. It's not about how great your product is; it's about how it's solving a problem or filling a need." (12:53)
  • "Content marketing and PR go hand in hand. Content marketing is about creating value for your audience, and PR is about getting that value in front of more people." (16:57)
  • "The best content is content that answers a question or solves a problem for your target audience." (19:21)

Relevant Links:

Connect with Sebastian Rusk: 

Connect with Chris Kille:

Call to Action

If you enjoyed this podcast and want to support us, please subscribe on the platform you listen to podcasts from, leave a review and share with your friends. We’d greatly appreciate it!