Direct Mail Meets Digital - How Rusty Dycus Blends Offline and Online Marketing for Maximum ROI
In episode 249 of Beyond The Story, Sebastian Rusk interviews Rusty Dycus, the Owner and President of Olde School Marketing, as he discusses his 23-year tenure in the apparel industry, where he thrived by creating small companies within a larger corporation, highlighting the freedom and passion that entrepreneurship has brought to his life.
Tune in to hear more about Rusty's inspiring story and insights into the entrepreneurial mindset.
TIMESTAMPS
[00:01:06] Early entrepreneurship and success.
[00:07:07] The art of networking.
[00:10:01] Effective networking strategies.
[00:11:15] Pay to play networking groups.
[00:15:14] Direct mail marketing effectiveness.
[00:18:51] Rapid company creation.
QUOTES
- “Just go be human and watch what happens. Go invest in other people. And it's fun watching what happens because people connect, relationships start brewing. And then over time, it's amazing to watch what kind of business is created.” - Rusty Dycus
- “I built my entire brand networking, but these days it's more of strategic networking because I do come from the school of thought that people at networking events are broke and they're there for free ****.” - Sebastian Rusk
- “So you've got to find the right audience. You've got to get in front of it. I pay to play. Other people pay me to play. When there's money involved, people are invested.” - Rusty Dycus
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SOCIAL MEDIA LINKS
Sebastian Rusk
Instagram: https://www.instagram.com/podcastlaunchlab/
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
Rusty Dycus
Instagram: https://www.instagram.com/rdycus1876/
Facebook: https://www.facebook.com/rusty.dycus/
LinkedIn: https://www.linkedin.com/in/rusty-dycus-9349a8/
WEBSITE
Olde School Marketing: https://oldeschoolmarketing.com/
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